Business Research - Small Business Owner (SMB-O)
- Business knowledge
- Industry knowledge
- Ideas and goals
- Participate in website building process
SBO’s are well served to participate in the website building process to integrate business goals and leverage unique industry and business knowledge.
The more involved the SMB-O in building the website, the more ownership they are apt and able to take for the final result.
The client will be happiest when the result reflect what they want and expect to see.
– Mark Derho
One-to-one time invested with the SMB-owner and client is ideal to discuss the individual business directly with the business owner, and set the direction.
The SMB-O has unique insight and information regarding their own business. It is also important to work with the SMB-O to establish time and financial expectations.
SMB-O’s know about their competitors and have industry knowledge about what differentiates their products or service. SBO special insight earned though financial investment and actual experience is unparalleled. This experience usually extends to the industry in which they compete and often the local community in which they operate.
SMB-O’s may also wish to take this opportunity to discuss business and marketing goals and ideas, plot a tiered-strategy, and determine specific courses of action. More doors can open after proving technology capability.
One of the most clear benefits of working directly with the SBO is having them participate in the website building process. Suggesting WordPress themes and design styles for review, and asking the SBO to show you examples of websites they like gives you an idea of what they want and like… which expedites the mock-up process.
Finally, the more involved the SBO in building the website, the more ownership they are apt and able to take for the final result. The client will be happiest when the result reflect what they want and expect to see.