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Free SSL Certificate for Small Business Website

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Who or what is crawling your website?

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Tech Savvy NYC provides a Free SSL certificate for your small business website for 2-years – included with hassle-free installation (5-100 pages). Show your visitors  the trusted green padlock. Website HTTPs update included. Protect your users and customers.

[/vc_column_text][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_padding_divider][mk_fancy_title color=”#777777″ size=”34″ force_font_size=”true” font_weight=”400″ font_family=”none” align=”center”]Avoid Google Security Warning with SSL Certificate Cheap[/mk_fancy_title][mk_padding_divider][vc_single_image image=”4843″ img_size=”200×200″ alignment=”center”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css=”.vc_custom_1519947585976{background-color: #efefef !important;}”][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1519946332150{margin-bottom: 0px !important;}”]

This is the website of a competitor without an SSL certificate.

[/vc_column_text][mk_padding_divider][vc_single_image image=”4846″ img_size=”full” alignment=”center” css_animation=”fadeIn”][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1519947436603{margin-bottom: 0px !important;}”]

This is the techsavvynyc.com website with an SSL certificate.

[/vc_column_text][mk_padding_divider][vc_single_image image=”4855″ img_size=”full” alignment=”center” css_animation=”fadeIn”][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1519945850966{margin-bottom: 0px !important;}”]On October 2017 Google Chrome started warning users (in the browser) that websites are Not Secure without an SSL certificate. Websites with valid and properly installed SSL certificates will have a green padlock trust-indicator. Websites that are not secured with HTTPS will lower trust and drive away viewers. This will also lower your SEO ranking.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1519833737221{background-color: #0d47a1 !important;}”][vc_column][mk_padding_divider size=”20″][mk_subscribe placeholder_text=”enter email” button_text=”send” list_id=”2ccc4b72cf” btn_bg_color=”#eac20e” btn_text_color=”#ffffff” btn_border_color=”#eeeeee” input_bg_color=”#eeeeee” input_placeholder_color=”#a8a8a8″ input_border_color=”#eeeeee” input_focus_bg_color=”#999999″ input_focus_placeholder_color=”#efefefef”][vc_column_text css=”.vc_custom_1519833749612{margin-bottom: 0px !important;}”]

Enter email for free consultation and website audit.

[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1522777182317{margin-bottom: 0px !important;}”]On October 2017 Google Chrome started warning users (in the browser) that websites are Not Secure without an SSL certificate. Websites with valid and properly installed SSL certificates will have a green padlock trust-indicator. Websites that are not secured with HTTPS will lower trust and drive away viewers. This will also lower your SEO ranking.[/vc_column_text][/vc_column][/vc_row]

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12-Pack of Steps to Build a Better Small Business Website

12-Pack of Steps to Build a Better Small Business Website.

Do you need to build/rebuild your small business website?

Here is a straightforward guide for designing and developing a modern Responsive website powered by a content management system (CMS). 

I have NO interest in convincing a SMB-O that they must build/rebuild their website. If you lead a horse to water and the horse won't drink, you shoot the horse and move on. 

Mark Derho

CAN YOUR BUSINESS BE TRUSTED?

Build a Better Website with this 12-Pack of Steps... featuring Pro Tips & Links too.

For goodness sakes, "don't shoot yourself" before you even get the project started".

I DO NOT Recommend:

  • GoDaddy Website Builder
  • Wix
  • SquareSpace
  • Weebly
  • Shopify
  • etc.

Hell no, you cannot build a professional website in 15-minutes, and neither can I. 

Think about that before considering supporting  a company that that starts the relationship with BS commercials that plainly and boldly lie to you while assuming you are too ignorant or stupid or lazy to now better.  If you do not have an actual business, or do not have any money to invest into your business, then maybe – and only temporarily. But from a professsional perspective, these platforms are straight trash and only made for amatuers. 

The following small business website design and development process outline is freely provided by Mark Derho. Build your website yourself, or effectively manage the building a modern search-optimized Responsive WordPress website and save money and time.

I personally use recommend free WordPress.org for building your website; an Open-GPL License, PHP-based, CMS Blog and Website Builder. WordPress.org does not offer web hosting.

WordPress is the top CMS and powers 25% of all sites across the web; a free website content management system (CMS) which is versatile, powerful and the most popular small business website design and development platform in the world. 

“WordPress is open-source and free to use and modify and is supported by a robust online community.”

I also do not recommend WordPress.com for site hosting or building your website. True, it’s powered by WordPress.org but it’s a limited version of the CMS, and more similar to Wix and SquareSpace.

DO IT RIGHT THE FIRST TIME

12 Steps to Build a Better (BLD BTR) Website.

  1. Business Research – Small Business Owner (SBO)
  2. Specialty SEO and Keyword Research – Tools
  3. Domain and Hosting
  4. Server Security
  5. Source Images and Content
  6. Plan and Mock-up
  7. Design Webpages
  8. Write Content
  9. Organic (on-page) Search Engine Optimization
  10. Analytics and Site Reporting
  11. Website Documentation
  12. Quality Assurance Testing

FORBES

8 GREAT Reasons why Facebook Cannot Replace a Small Business Website

.01

Business Research - Small Business Owner (SMB-O)

  1. Business knowledge
  2. Industry knowledge
  3. Ideas and goals
  4. Participate in website building process

SBO’s are well served to participate in the website building process to integrate business goals and leverage unique industry and business knowledge.

The more involved the SMB-O in building the website, the more ownership they are apt and able to take for the final result.

 The client will be happiest when the result reflect what they want and expect to see.

– Mark Derho

One-to-one time invested with the SMB-owner and client is ideal to discuss the individual business directly with the business owner, and set the direction.

The SMB-O has unique insight and information regarding their own business. It is also important to work with the SMB-O to establish time and financial expectations.

SMB-O’s know about their competitors and have industry knowledge about what differentiates their products or service. SBO special insight earned though financial investment and actual experience is unparalleled. This experience usually extends to the industry in which they compete and often the local community in which they operate.

SMB-O’s may also wish to take this opportunity to discuss business and marketing goals and ideas, plot a tiered-strategy, and determine specific courses of action. More doors can open after proving technology capability.

One of the most clear benefits of working directly with the SBO is having them participate in the website building process. Suggesting WordPress themes and design styles for review, and asking the SBO to show you examples of websites they like gives you an idea of what they want and like… which expedites the mock-up process.

Finally, the more involved the SBO in building the website, the more ownership they are apt and able to take for the final result. The client will be happiest when the result reflect what they want and expect to see.

.02

Specialty SEO and Keyword Research / Tools

  1. Competitor source code
  2. Google Ads Keyword Planner, etc.
  3. MOZ Open Data Explorer
  4. SEO Site Checkup
  5. UberSuggets
  6. Similar Web
  7. Spyfu

SEO Research is a large-part of what makes-up being an SEO professional. The subject cannot nearly be covered in it’s entirety.

However, my strong recommendation is to grow your small business with measurable SEO optimization goals, and realize value from your website.

An SEO and website audit includes a competitive review and keyword research.

With a project plan with a clear outline plus modern talent and strategies, local businesses can often rank on the first page of Google and generate quality leads quickly.

Realize the enormous potential of SEO with modern strategies and the services of a small business digital marketing agency.

.03

Domains and Hosting

Domain and Hosting
  1. Establish or transfer domain
  2. Establish or transfer hosting account
  3. Setup staging server for development
  4. Install WordPress CMS
  5. Install preferred WordPress
  6. Responsive Theme
  7. Install all Plugins
  8. Website Migration

.04

Server Security Process & Website Security Measures

Pay Attention to updates

We can install your SSL Certificate and validate it for up 10 years, and automatically update your website URL/URI’s to “https://yourdomian.com”. 

Get the “Green Padlock Trust Indicator” for you small business website and make sure you have prioritized website security.

  1. Purchase SSL Certificate
  2. Install SSL Certificate

Recommended WP Plugins

  1. WordFence
  2. SG Site Scanner

.05

Source Images & Videos (Media) and Original Content

Original, creative and relevant. We discourage the use of stock photography unless no better options exist due to budget or time constraints. 

  1. Original copy
  2. Original photography
  3. Stock photos or video
  4. Articles

No thanks, I just wanted to get information or buy something.  

.06

Website Planning and Mock-up

  1. Define page structure (navigation menu)
  2. Document individual page functionality
  3. Design mock-up of website pages

Consider using Balsamiq for page mock-ups. 

.07

Design the Webpages as Templates

  1. Determine color pallette
  2. Create coordinated icons/logos, etc.
  3. Insert FPO text and image/video (media)
  4. Integrate API’s and Plugins

.08

Write the Creative, Technical & Marketing Content (copywriting)

Its now that your investment in research will really pay-off! Create relevant SERP-optiized content (words) based on professional keyword reserach. local and national competitive research, and SMB-O experience.  

Did you know that “readibility” is an organic SEO (SERP) measurement that Google uses to rate websites?

  1. Write original text content – based on keyword and competitive research
  2. Place content in pages replacing FPO text
  3. Organically search-optimize content, while maintaining readability
We approve the use of Grammerly to reduse typos and increase readibility!  Grammarly is a US-based technology company that develops a digital writing tool using artificial intelligence and natural language processing.

.09

Google Analytics and Google Search Console for Websites

We are Google Partners and Google Webmasters and the website analytics and reporting tools we use are premium, and made available for free use by Google.

  1. Google Analytics
  2. Google Search Console

.10

Write the Creative, Technical & Marketing Content (copywriting)

Its now that your investment in research will really pay-off! Create relevant SERP-optiized content (words) based on professional keyword reserach. local and national competitive research, and SMB-O experience.  

Did you know that “readibility” is an organic SEO (SERP) measurement that Google uses to rate websites?

  1. Write original text content – based on keyword and competitive research
  2. Place content in pages replacing FPO text
  3. Organically search-optimize content, while maintaining readability
We approve the use of Grammerly to reduse typos and increase readibility!  Grammarly is a US-based technology company that develops a digital writing tool using artificial intelligence and natural language processing.

.11

Create the Required Website Documentation for Your Business

No job is over until the paperwork is done.

  1. User Guides
  2. Disclaimers
  3. Waivers
  4. FAQ’s

.12

Quality Assurance Testing (QA)

Test rigerously to confirm that everything works on every device and platform. 

Quality Assurance Testing (QA) is critical to the overall quality of the website and the presentation devlivered to viewers and users. 

This is where we privately catch any mistakes before the launch of the public website. 

  1. Site & Plugin Functionality
  2. Spelling & Spacing
  3. Browser Compability
  4. Muti-Device Compatibility
  5. Operating Systems
Mark Derho reccomendation aran darling vitek cctv ivp

Mark built us a quality WordPress site, and delivered vitekcctv.com on time and ready-to-go. He provided ample instruction for us to get started as first time WordPress users, with the objective of managing and updating the site in-house. Mark is a fun and light hearted person to work with, takes projects seriously, and demonstrated a great deal of patience during some of the delays that were coming from our previous hosting company. So far he has been always available for questions and follow-ups when needed, and I would recommend him without hesitation.

Aran Darling

director, VITEK IVP

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SSL Certificate Security for Your Website

[vc_row][vc_column][mk_fancy_title tag_name=”h1″ size=”40″ force_font_size=”true” font_weight=”500″ font_family=”none”]Who or What is Crawling Your Website?[/mk_fancy_title][vc_column_text css=”.vc_custom_1523044960513{margin-bottom: 0px !important;}”]

SSL Certificate and Security

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. … To be able to create an SSL connection a web server requires an SSL Certificate.

After the secure connection is made, the session key is used to encrypt all transmitted data. The web browser connects to a web server (website) secured with SSL (https). The web browser requests that the server identify itself. Server sends a copy of its SSL Certificate, including the server’s public key.[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1520278984757{margin-bottom: 0px !important;}”]

Cheap SSL Certificate Security for Your Website

Is cheap ‘bad’ or is it ‘good’? Yes, depending on value and quality comparison. If something is cheap for lacking value or quality, then bad. If the price is the significantly lower and does not reflect a lack-of or difference-in quality, then good. Take for example, purchasing a cheap SSL Certificate Security for your website. Save money, get the green padlock and earn the trust of your users.

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7 Business Skills and Tendencies Learned in Hawaii at Age 11

mark-derho-business-skills-and-tendencies-learned-in-hawaii-as-an-11y-kid

7 Business Skills and Tendencies Learned in Hawaii at Age 11

Mark Derho’s true story about moving to Hawaii at 11 and learning business lessons.

Hello my name is Mark Derho.

I thought you might want to know a little bit more about me; and personal insight into how I’ve become the person that I am.

I was an 11 years old child of a single mother and her name was Margo.

My mother was at Woodstock, she was a free-spirit to say the least.

In 1977 she met a nice man with a Tom Selleck mustache, and decided that we will move from California to Honolulu, Hawaii.

She introduced me to the Selleck stand-in and he and his mustache moved-in right-away. He drove a cab at night and he traveled light. We proceeded to sell all of our possessions at a garage sale. Within 2-weeks we were on an airplane flying to Hawaii. This was my first time on an airplane. (*1)

My mother and her new boyfriend were nocturnal by nature. He drove a cab long-hours. She was out. We lived in hotels. I would be home by dark and spend time with her before she would leave for the night. I would always wake her wake her before I left for the day to say goodbye. She would kiss me and confirm that I was having fun in Hawaii. I was never bored or scared. She would give me $5 or $10 dollars for the day and sometimes more. Taking care of myself all day was an early opportunity to set my own course. (*2)

After the first month, I had already explored much of the island. Most everything was within walking distance. I guess most people either didn’t notice me or assumed I was just another tourist kid. I never went to school.

I realized that there were things that I didn’t have enough money to do. Attractions or events that I could not gain access without paying. And renting a surfboard every day was taking most of my money. (*3)

I set out to visit the hotels and ask if there was something I might be able to do to earn a few dollars. And that I would help out doing anything and wouldn’t be any trouble. And that I would be reliable and could be trusted. (*4)

It was a different time certainly but I did quickly find two-different hotel managers that would let me help out the staff for a couple of hours and give me usually between $5 and $10. And I would get a terrific free meal.

That would take care of lunch. Next, I go surfing and play in the ocean.

Then off to the next hotel to do the same thing; which would also take care of a great dinner. (*5)

That’s the $5-$10 a day my mother would give me. Plus the $5-$10 a day each hotel would give me. I was earning between $10-$20 daily from the hotels. Plus still receiving $5-$10 a day from mom.

Back then $30 a day of walking-around-money was a lot for a kid not paying for housing or food… in 1976. Even in Hawaii.

Soon I had saved enough money and I told my mom I no longer needed money from her, and that I had a job. This made her very happy and proud of me. (*6)

I stopped renting my surfboard and I bought my first surfboard. (*7)

I lived in Hawaii for close to 2-years before my mom and her boyfriend split. We moved back to California and that same week and I stepped right back into school comfortably although I had not attended a single day of school in Hawaii.

This is not the place or time for a referendum on parenting (not required). It was the 70’s.

Education is what remains after one has forgotten what one has learned in school. – Albert Einstein

How do the skills and tendencies introduced in this personal story relate to this business role?

Embrace Change and New Things

I readily (1) embrace change and new things. Be ready to take on a new role and lead teams in new directions, based on experience and research and emerging trends. That doesn’t signify that I can’t commit to a company long-term. It means I am flexible and willing to try, and easily accept challenges.

Independent and Strong-Willed

I’m (2) independent and strong-willed. Although I can follow directions and will. Handling pressure and responsibility requires character and tenacity. It is imperative to work well and respectfully with others and to value other opinions, while being willing and prepared to champion your own. And to rely on yourself and strong enough to make a mistake and-to acknowledge that mistake and-to learn.

Honest Self-Assessment and Solution-Seeking

I value (3) honest self-assessment and solution-seeking as key to my personal and professional growth and success in my career. The willingness to seek solutions will most-likely include making changes to myself, or the way I do things. I love to learn. You can’t learn if you are not willing to know, what you don’t already know. I know I can learn something from you and everyone on the team.

Take Reasonable Risks

I have learned to (4) take reasonable risks and ask for what you want since very little of value is ever given without asking for opportunities and proving results in competitive spaces. At least that is my professional experience. Doing the research and examining the landscape and making a plan are all necessary before taking risks. Smart measured risks must be taken if you’re ever going to exceed (or even meet) expectations.

Hard-Work Works

Competition is hard on purpose and that’s why it’s fun when you win. They say “don’t work harder, work smarter”. I say (5) hard-work works, and work hard while using the best available tools and relying on data. I’m all-in for a positive work-life balance. And out-working your contemporary in the competitor’s office… the one trying to take your customers, or market share, or top SERP ranking.

Seek Responsibility

It is in my nature to (6) seek responsibility (but not personal credit) for performance and outcome generously with peers. That extends to the workplace and professional responsibility and is amplified by the mantle of leadership. By taking responsibility I can increasingly prove my value through action, and therefore the ability to handle more responsibility.

Spend Money Wisely

Measure twice and cut once. I prove to do more research when I spend the budget of my client or employer than when I spend my own hard-earned money. I strive to (7) spend money wisely and that is vital while determining when-and-where to spend the marketing budget. Successful results start with being judicious with the budget.

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