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Why a Website Design Brief is Critical to a Successful Small Business Website Project

Website Design Brief for Successful Small Business Website Design

Why a Website Design Brief is Critical to a Successful Small Business Website

Learn Why a Website Design Brief is Critical to a Successful Small Business Website Project

An effective and appropriate website design brief (WDB) can be an important creative starting point for a successful web design project, because, it provides the opportunity to outline and document all of the immediately-understood and necessary components of your project.

  • A website design brief is not a contract for “services”.
  • A website design brief is not a “project plan”.
  • A website design brief fee should be included in the web design contract

Starting a great small business website will be a complex and interactive project when working with the BLD BTR team. Without effective and appropriate planning and project management systems in place, you are “planning to fail”.

As a premium website design agency it’s critical to identify as many obstacles as possible, as soon as possible. There must also be a consensus and clear documented understanding of the agreed-upon objectives, schedule, responsibilities, and the expected outcomes including key metrics.

By creating and implementing a website brief, you can achieve client goals and stay on budget… while avoiding “scope and mission creep” and managing inevitable changes and client expectations.

Starting a great small business website will be a complex and interactive project when working with the BLD BTR team. Without effective and appropriate planning and project management systems in place, you are “planning to fail”.

As a premium website design agency it’s critical to identify as many obstacles as possible, as soon as possible. There must also be a consensus and clear documented understanding of the agreed-upon objectives, schedule, responsibilities, and the expected outcomes including key metrics.

By creating and implementing a website brief, you can achieve client goals and stay on budget… while avoiding “scope and mission creep” and managing inevitable changes and client expectations.

QUICK NOTE:  

In my 27+ years of experience, “spec work” is 100% BS. To my fellow website designers… I’d advise don’t do this. You are setting your value at $0. To prospective clients, if you are not an NPO then please do not ask for this, or any *free services to be provided in advance to prove our worth and value. (NPO’s may qualify for free services).

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What is a Lottie Animation and Why Do I Need It for My Website?

What is a Lottie?

What is a Lottie animation and why do I need it for my business website?

 

This is a visual example to answer to the question: 

What is a Lottie?

What is a Lottie and Why?

The answer to “WHAT is a Lottie”, is that a Lottie is a JSON-based animation file format that enables designers to ship animations on any platform as easily as shipping static assets. They are small files that work on any device and can scale up or down without pixelation. 

The answer to WHY is a Lottie, is that a Lottie has many practical and technical advantages including the fact that the light-weight Lottie file sizes significantly increases web page download speed, and reduces the amount of disk space utilized on your server.

what is a lottie

What is a Lottie?  

The answer to what is a Lottie, is that a Lottie is a JSON-based animation file format that enables designers to ship animations on any platform as easily as shipping static assets. They are small files that work on any device and can scale up or down without pixelation. 

One huge advantage is that the size of a Lottie file significantly increases download speed and reduces the amount of disk space utilized on your server.

Lottie is the NEW answer to the question: “how do we add and integrate high-quality and interactive low file-size animations to a website, an app, or even to a messaging platform? 

What is a Lottie Animation and Why Do I Need It for My Website?

Lottie file sizes are tiny, resolution-independent, and scalable at run-time.  Multi-platform Lottie files can be used without modification on, Android and iOS, the WWW, and on React Native. 

What is a Lottie player? Open-source and free Lottie players exist for the web, iOS, Android, Windows, QT, Tizen, and other platforms.

Lottie can play animations on the web or mobile devices while still maintaining high quality, and has settings that can allow for the animation to be interactive. The size of a Lottie file significantly increases download speed and reduces the amount of disk space utilized.

How Big is a Lottie?

If a PNG is a T-Rex, and a GIF is an elephant, then a Lottie is a puppy.

Got a Whole Lottie Love

Led Zepplin pun aside, Lottie is rock-n-roll for modern web and mobile experience designers, and creatives. With LottieFiles you can import and preview your Lottie animation and it will generate the lines of code that you can use to implement your animations in your projects.

lottie-animations-from-the-community.jpg

What is a Lottie for Gay Pride Month

See more free and premium downloadable Lottie animations from the Lottie Community and marketplace. These are free Lottie examples for Gay Pride Month.

Charlotte "Lotte" Reiniger

Lottie is named for Charlotte “Lotte” Reiniger (6/2/1899 to 6/19/1981) was a German film director and the foremost pioneer of silhouette animation. 

Her best known films are “The Adventures of Prince Achmed”, from 1926—thought to be one of the oldest surviving feature-length animated films—and “Papageno” (1935). 

Reiniger is also noted for having devised the first form of a multiplane camera; she made more than 40 films, all using her invention.

See more at the what is a Lottie Official Guide.

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Upgrade Your Website UX and SERP Rankings on Google with an FAQ Page

Upgrade Your Website with an FAQ Page for Better UX and SERP Rankings on Google

Upgrade Your Website with an FAQ Page for Better UX and SERP Rankings on Google

FAQ’s is one of the most overlooked pages for many small business websites, but in reality, this page is one of the most important the help you increase your online presence and drive qualified traffic to your website.

BLD BTR is a small business agency that serves ONLY small businesses. Your small business can cost-effectively access highly-skilled talent at industry-insider rates. BLD BTR small business digital marketing agency is an extension of Mark Derho’s professional network which has been developed and nurtured over 10-years in New York City. 

Quite effectively. By implementing our LEAN adaptive business model, we save clients money while delivering often stellar results. Our core website/software development team consists of highly-skilled professionals that are also self-employeed CONTRACTORS working remotely from New York, Ukraine, Ireland, and Pakistan. It is these personal-professional relationships allow us to reduce costs to clients, scale immediatey, and meet extraordinary needs as they arise.

Yes, our local team in San Juan, PR consists of web producers, translators, and community managers. We hope to grow enough as a business to require hiring and training full-time local employees.

Yes, See our portfolio of case studies. The client portfolio section of this website was designed to display and feature live websites and client recommendations, in addition to in-depth case studies. You can also connect-with, and find recommendations for Mark Derho on LinkedIn.

Our office and retail business space is located at 18 Calle Marseilles in San Juan, Puerto Rico, between the Atlantic Ocean and the Condado Lagoon, near Ashford Avenue. I’ve idealistically named the location the Condado Tourism & Technology Center. And, we have parking.

Our office and retail business space is located at 18 Calle Marseilles in San Juan, Puerto Rico, between the Atlantic Ocean and the Condado Lagoon, near Ashford Avenue. I’ve idealistically named the location the Condado Tourism & Technology Center. And, we have parking.

The BLD BTR website has an FAQ Page, and this is a post about why your website should have an FAQ page
too.

There’s a new demand for ecommerce and shifting in focus to selling online.

As a consequence of the COVID-19 pandemic, there is a pressing need and a demand for small businesses to implement ecommerce and shift the focus to selling and communicating online. 

Non-profits are also updating thier websites and online donation process to address a greater demand, combined with the current inability to meet directly with potential donors.

Why Is An FAQ Page Important For Your Website?

Use your FAQ section to help your business earn the trust of your customers.

Greetings SBO’s and professional website designers.

Trying to convince a small business owner that paying for a relevant and professional modern responsive and adaptive website is… a complete waste of website design company time.

Digital Marketing Agency in Puerto Rico Mark Derho

MARK DERHO

Hello, I’m MARK DERHO

When you contact BLD BTR you will have an opportunity to speak directly with me, the owner of this website design company and the person that is 100% responsible for the results and the ROI.

I personally lead all projects.

The office is located in Condado (Metro) San Juan, Puerto Rico.

Have a discussion with an elite Internet professional about growing your small business.

BLD BTR

5/5

“ If you are looking for a reliable, hands on web developer who actually cares about his clients at a very reasonable rate, I wouldn’t hesitate to use Mark Derho.”

JONATHON HOO / RIVERWALK BAR & GRILL, NYC​

30-second introduction video

What Is A FAQ Page?
FAQ stands for Frequently Asked Questions, and an FAQ page on your website is an organized collection of valuable information that your customers ask about your products and services. This page is a useful way to organize information that your customers often ask. 

FAQ pages can offer lots of benefits, including:

  • Improve your customer’s experience.
  • Provide quick information to help customers make a purchasing decision.
  • Reduce the time your employees need to answer simple questions.
  • Increase your online visibility on Google and other search engines.
  • Boost sales since people will have basic information to make a decision.


Your FAQ page deals with specific questions about your business and you can leverage professional freelance copywriter to reach your target audience. Your FAQ page is a section of your website will become a go-to destination for your customers. 

Why Is An FAQ Page Important For Your Website?


A great FAQ page is one of the most important elements of your business website. While your
company needs to have great content
and clean architecture to provide a great user experience. Your site FAQ section will draw most of your traffic and convert more customers.

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FAQ pages are an integral part of good navigation and the customer journey for most websites. This section of your site is the go-to area for your audience who want to learn more about your business and find out why your products and services are what they want.

Whenever someone clicks on the FAQ page you know, they in your business.For many people, the website FAQ page is the second page they go to after the Home or Services pages. Instead of guessing what topics you should cover, you can use several online marketing tools for small business to help you understand the needs of your customers. This is a great way to optimize your FAQ page before spending a lot of time or resources on the task.

For many people, the website FAQ page is the second page they go to after the Home or Services pages. Your FAQ section needs to include high-quality content that will help your customers understand your products and services quickly.

This means that your FAQ page can play a central role in driving your audience to paying customers. It is a good idea to invest in high-quality content for your FAQ page to ensure that your content converts and helps your business reach your goals.

Along with the technical questions and answers, your FAQ section will establish you as an authority in your industry. The FAQ page shows that you know so much about your products and services that you can answer questions before they are even asked!

You can also use your FAQ page as a form of social proof because your business can establish your website as a valuable asset to drive sales.

Finally, your website FAQ page will reduce a lot of stress from your customer service department. Instead of fielding a large volume of accessible to answer questions. Your business should promote your FAQ page to your clients as their go-to source of information about your business.

The Main Benefits Of Your FAQ Page Explained
Along with being a central location of your website, your visitors will go to your FAQ page if they want to learn more about your products and offerings.

Since your FAQ section will be the highlight of your website, you should link to product pages from the FAQ page. This will help your internal linking strategy and spread the benefits of a great SEO strategy to other areas of your website.

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Fix your rankings in local SEO and walk away with actionable steps to improve your rankings.


1. Your FAQ Help You Address Your Reader’s Needs
If you want to increase the usability of your site, improve your business authority, and increase conversions, then you need to have an excellent FAQ section. Think of your FAQ page as the main hub that your customers can go to with their questions.

One of the strongest reasons to have a FAQ section is to address the needs of your readers. Since your customers that they want more information about your products and services by going to your FAQ page. You should provide high-quality content about your business on the FAQ page.

The best thing you can do to overcome objections and increase sales is to provide accurate information to address questions your customers might be asking. Instead of allowing uncertainty to prevent a sale, you can use their items as fuel to establish your business as an industry leader and drive more conversions.


2. Establish Yourself and Your Business Website As Expert
When your customers ask questions about your product and services they are seeking the advice of someone they view as experts. Since your customers want to know information about issues that your business knows about, you can use your FAQ section as a way to establish your business as a trusted expert.

Whenever your audience asks you questions about your business, you can establish yourself as an expert by answering their questions with great information.

Your competition is working to draw your customers to them, so you should do everything you can to establish yourself as a trusted expert. Providing excellent answers to the questions your customers are asking is the best way for you to be a reliable source.

Use your FAQ section to help your business
earn the trust of your customers
. You can use your FAQ section as the first touchpoint with your customers where you can direct your customers to begin the relationship that will convert them into paying customers.

3. Improve Your Sales
If your business has an optimized FAQ section on your website, then you will see an increase in conversions since the percentage of visitors on your website will buy your products and services.

However, having an FAQ page with miscellaneous information won’t do the trick.

Your FAQ page needs to be tailored to the specific needs of your customers. In addition to having focused content, you should have links from your FAQ page to your product pages and online shop.

More advanced tactics for a FAQ page is to compare your products and services to those of your competition. This will give you a natural way to
show the advantages of your business
compared to your competition.

4. Boost Your Search Engine Optimization
Search engines love FAQ pages because they provide relevant content to help Google understand your business.

This means that you need lots of good content to help your business get found in search engines. Your website’s FAQ page is the perfect place to publish lots of interesting information about your business, products, and services.

You can also leverage your FAQ page to include long-tail keywords that your customers are searching for. Since you are already providing information about your business, you can add keyword-rich content so when someone searches for your products and services they will find your FAQ page.

The questions and answers you include on your FAQ page will on the user personas that you have to build to represent your customers. As you continue to develop more answers for this section, you will find this page will rank high in search engines.

This is why you should include specific and detailed questions on your FAQ page. This section should contain relevant information about your business so you can get picked up in search engines like Google and Bing.

A Few Tips For Writing Your FAQ Page
To write a great FAQ page, you will need to know what your customers are asking most often. You should think about whether your clients ask about individual features and unsure about some technical aspects of your products and services.

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If your clients ask about your features, then you can provide accurate answers in your FAQ section and build out that information on the product pages.

Your FAQ page should complement information that exists elsewhere on your site. This approach will help your website rank for that information, and save you time producing the FAQ page since the content exists on your product pages.

Since your visitors will be consuming your content on different devices and in specific ways you need to create your FAQ section to be displayed in various forms. Here are some ideas to help you write compelling FAQ content that can also be scanned and answers found.

Put yourself in your customer’s shoes to figure out what questions or problems they might experience. Provide in-depth and valuable solutions to these issues.
Your answers to the FAQs should be informative to give insight about your business, the products and services, and always point back to benefits and value. Be concise enough to offer information that is necessary but doesn’t be too wordy because you don’t want to lose your customers as they are asking questions about your company.
Format your content for easy consumption as needed. Your content should be easy to scan. You can use bullet points and short paragraphs to help your readers consume your content.
Be sure to double-check your information. Your FAQ sections need to be accurate especially if you are writing about technical topics.
Organize your questions and answers in similar groups. Your customers want to find answers.
Improve Your Website With A Great FAQ Page
Many businesses bury their FAQ section at the bottom of their website, and this makes it difficult to for your customers to find. If your audience can’t find your FAQ page, then they can’t find the answers they want to make a sale from your website.

Since the FAQ page is also an excellent way to rank in search engines your business needs to ensure you use long-tail keywords and real-life questions to draw qualified leads. Not only will this help Google find your content, but it will also establish you as a leader in your industry.

This new level of trust will contribute to drive your audience towards a purchase and help you reach your sales goals!

If you are ready to drive more online sales with a professional website copywriter, then shoot me an email today! I will work with you to understand your audience and write compelling copy that will get your business more online sales!

Categories
Case Studies

BLD BTR Case Study Winter Pride Fest 2019 San Juan PR

WINTER PRIDE FEST 2019 - PUERTO RICO

Website Development & Marketing

CASE STUDY

WINTER PRIDE FEST

WINTER PRIDE FEST is more than a 4 day party, it’s the only Winter PRIDE celebrated in the Always Summer Tropical paradise of Puerto Rico. A celebration to bring people out of the cold, and into the warmth of inclusivity, equality, diversity, love and uniqueness.

In 2019 you had the opportunity to meet and watch special performances by two RuPaul Drag Race Superstars, watch a POSE style NY ball live, enjoy a summer style pool party, take a tour on a Catamaran or explore the rain forest, and a enjoy Sunday Burlesque “Bottomless” Brunch.

We’re excited for next year in December of 2020!

winter pride fest case stdy bld btr mark derho

1. Technical Development
2. Marketing Support

BLD BTR had the oppportunity to support the WINTER PRIDE FEST management and design team by immediately fixing persistent technical development and PHP and database issues with the WordPress website.

We also offered media and marketing direction and support before the event, which had been acknowledged as immediately helpful and important for future event sponsored by WINTER PRIDE FEST.

Mark Derho and all of the BLD BTR crew are excited to work together with diverse clients and communities, and particularly happy working with the terrific and talented WPF 2020 team this year.

 

CASE STUDIES

CONTACT

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Case Studies

BLD BTR Case Study Vitek CCTV Security

VITEK CCTV

Website Rebuild & Training

CASE STUDY

VITEK IVR / CCTV

In 1999, VITEK began providing the highest quality surveillance products possible to the security marketplace, and from a 2000 sq. ft. warehouse in Sun Valley California.

Today, they have three warehouse buildings including a state-of-the- art training facility in Valencia California. VITEK Industrial Video Products, Incorporated features over 1000 products covering a full range of CCTV solutions.

BLD BTR is the “agency of record” for VITEK

vitek-website-company-client-portfolio-case-study

1. Control website
2. Redesign site mobile 1st
3. Train staff to update site

VITEK’s +1000 product B2B catalog website was rebuilt as templates, and implementing via a modern and customized CMS (WordPress.org). VITEK now maintains complete control of the website, domain and hosting.

The new Responsive and Adaptive website and design reflected the historical site in same basic page structure and color. Upgrades includes design, function and form, including, a blog for organic SEO, and Contact Pages for individual Factory Reps.

After the core website pages and the representation of products in posts was designed, the VITEK CCTV team was trained to add and update thier own products and make alterations to the site as needed.

Mark Derho reccomendation aran darling vitek cctv ivp

Mark built us a quality WordPress site, and delivered it on time and ready-to-go. He provided ample instruction for us to get started as first time WordPress users, with the objective of managing and updating the site in-house. Mark is a fun and light hearted person to work with, takes projects seriously, and demonstrated a great deal of patience during some of the delays that were coming from our previous hosting company. So far he has been always available for questions and follow-ups when needed, and I would recommend him without hesitation.

Aran Darling

director

CASE STUDIES

CONTACT

Categories
Case Studies

BLD BTR Case Study 212 Photo Booth

212 PHOTO BOOTH

How to grow a photo booth business, website & marketing

CASE STUDY

212 PHOTO BOOTH in New York City provided premium photo booth rental services at nearly 1000 events in 2019.

212 PHOTO BOOTH was established in 1998, and earned a reputation as a high-quality provider of photo booth activations for private parties, weddings, and religious  celebrations.

Starting in Dec. of 2017, BLD BTR (aka Mark Derho) and ownership determined a website rebuild and rebrand combined with an ongoing organic search marketing was required.

Three (3) primary goals were identified.

212photobooth-handmaids-tale_gif

1. Increase leads
2. Increase % of corporate clients vs kid's parties
3. Integrate new technology

1. Website leads were increased from 320 prospects in 2017, to nearly 1000 in 2019.

2. Percentage (%) of corporate clients have increased from approximately 15% of total in 2017, to 60% of the total in 2019.

3. 212 PHOTO BOOTH has integrated new website platforms for service and booking, introduced new SELFIE STATIONS to clients, and integrated Google Ads and email marketing campaigns succcessfully.

212 photo booth case study bld btr

We’ve been working with Mark and his team since the end of 2018, and we’re very happy with the results. Our websites create more many leads, and we close more deals. Corpoate clients are our fastest growing client base, which is a big change that only happened over the last couple of years. He’s also helped our staff use the website as a business tool, which has increased productivity, and grown our rankings on Google. At the 2020 Photo Booth Expo in Las Vegas we showed-off the website, it was ranked #1 on Google for the critical keywords: “mirror photo booth rental“. 

Ilya Erlikh

owner

CASE STUDIES

CONTACT

Categories
Case Studies

BLD BTR Case Study BIKE RENT NYC

BIKE RENT NYC

Growth Hacking & Websites

Case Study

How did Mark Derho & team grow a NYC business exponentially and fearlessly dominate NYC's $15M annual bike rental industry?

  • Major Financial Highlights
  • Exciting Technology & Creative Highlights
  • Astounding Operational Highlights
  • Amazing Marketing Highlights

Mark Derho (aka) TECH SAVVY NYC served as BIKE RENT NYC’s Technology, Marketing & Operations Executive Consultant, and Agency of Record from January 2015 to October 2018.

Mark-Derho-Images-and-Bronx-Borough-President-Ruben-Diaz-Tour-de-Bronx-
BIKE RENT NYC's Mark Derho
Bronx Borough President Rubén Díaz Jr.
Sponsoring Tour de Bronx Bike Ride in 2017.

MARK DERHO is an Executive Consultant and Technology, Marketing & Operations GURU

BLD-BTR-MARK-DERHO-Client-Website-central-park-bike-tours-bike-rent-nyc-

EXPONENTIAL GROWTH!

Financial

  • Won $60M / 6-Year Central Park bike rental contract.
  • Year 01, + 2X Revenue 2015
  • Year 02, + 3X Revenue 2016
  • Year 03, 10x Total Starting Revenue

Exclusive RFP Winner Central Park, NYC.

Won the 6-year, $60M contract with NYC Parks & the City of New York for bike rental inside Central Park and all Manhattan parks.

YEAR 01.
2x Revenue from 2014 to 2015

More than doubled annual revenue from $1.2M to +$2.6M, from previuos total in 2014 thru first full-year 2015.

YEAR 02.
3x Revenue From 2015 To 2016

From year 2 to year 3, we more than tripled annual revenue (+310%) from $2.6 to nearly $10M,  and after winning the high-profile Central Park Bike Rental RFP.

EOY 03.
10X Total growth 2015-2018

The business had generated $1.2M in 2014 before I/we arrived. Upon leaving in 2018, BRNYC was projected to close 2018 with +$10M in gross revenue.
BIKE RENT NYC's Mark Derho being interviewed on Telemundo in Central Park NYC 2018

Mark Derho

BIKE RENT NYC’s Mark Derho / Platinum Sponsor at New York City Police Athletic League Fundraiser (PAL) event. Former Speaker of the House, the Honorable Peter J. Vallone Sr. was in attendance as our lobbyist and my friend and guest. 

Mark Derho and Peter Vallone Sr.

TECH SAVVY FOR REAL!

Technical

  • Best websites in the industry.
  • #1 SERP ranking on Google.
  • POS software development.
  • IoT software development.

Websites and #1 SEO rank on GOOGLE

Built and maintained a network of SEO-optimized websites earning Google’s #1 local SERP ranking. 

POS System
& ecommerce websites

Designed/developed and managed a custom bike rental system software system for point-of-sale (POS) and scheduling, with website integration.

multi-variate ecommerce system

Designed and developed the only multi-variate single-page checkout ecommerce page-process in the bike rental industry.

IoT time & tracking system

Designed and developed and managed an IoT-based time management system for employee, with text notifications and reporting.

Mark Derho

BIKE RENT NYC’s Mark Derho / Platinum Sponsor at New York City Police Athletic League Fundraiser (PAL) event. The event featured Tony Danza in an acting engagement supporting PAL kids programs. 

mark derho and tony danza

S.M.A.R.T. MARKETING!

Marketing

  • Formed strategic tourism industry partnerships.
  • Provided bicycles to manor charity bike rides in NYC
  • Conceived of use, and implemented J1 Visa program.
  • Created and ran Hotel Concierge Coupon Program.

Strategic NYC Tourism Partnerships

Created strategic partnerships with major NYC attractions including New York Pass, Big Bus, the Museum of Modern Art (MOMA), the Guggenheim Museum, the Air & Space Museum, and more. 

NYC Bicycle Provider to Charity Rides

Formed professional relationships to lead becoming the official bike providers for MS Ride (2015-2017), Tour de Bronx (2016-2017), Brooklyn Greenway’s Epic Ride (2015-2017), Panorama (2015-2017) on Randall’s Island, etc.

JI Irish Exchange Student Workers

In order to meet our in creased staffing demands for temporary summer workers, I started the first J1 Visa Student Worker program inside Central Park.

Putting Hotel Concierge's to Work

Created the Hotel Concierge Coupon Program, driving business from hotels through on-site conmpensation of concierges. 

mark-derho-central-park-bike-rental-kiosk-16x9-01

WE'RE IN THIS TOGETHER!

Operations

  • Management of Central Park’s day-to-day, staff, & security.
  • Public face of the business for press and government.  Managed (+100)  J1 Visa program summer workers. 
  • Implemented and managed NYPD Paid Detail program.

Managed Day-to Day Operations

As a VP-level executive consultant, I managed the the businesses day-to-day, police interactions, staff safety and productivity, and security operations. 

Public Face of the Company

Provided leadership in public, in the press, with local and state government, and led all business operations as the public face of the business. Managed lobbyists Constantinople & Vallone  and press release (PR) partners. 

Managed all Exchange Student Workers

Managed +100 J1 Visa Student Worker annually inside in Central Park and Columbus Circle.  Including staffing, training,  security and team safety. 

Managed NYPD Paid Detail program

Began, led and managed the NYPD Paid Detail Program for BIKE RENT NYC inside Central Park. We hired off-duty police officers for our security & safety while working in Central Park.

Mark Derho launches new bike rental kiosks inside Central Park.

came to Sayat Bike Rental to build two websites in 2015, and I left in October of 2018 after exponentially growing this clients business and also changing and modernizing the entire $15 million annual bike rental industry in Central Park and Columbus Circle, NYC.

He asked me to run the business as if it were my own. And, I did just that. In my tenure there, we changed the New York City bike rental industry forever, and that is not hyperbole.

In the office I built highly-profitable ecommerce websites, dominated the competition on Google for organic SEO, and developed profitable and influential key industry partnerships in NYC ‘s tourism industry.

Mark Derho Executive Consultant records and removes the bike hustlers from Central Park, NYC.

Implementing strategies I’d learned in Naval Warfare School, we put “boots on the ground”  to win the fight in the streets, and in the park, and in the press. We hired the NYPD Paid Detail Program as professional armed and uniformed security to protect myself and our staff, and our financial interests in Central Park.

The day after winning the RFP for exclusive bike rental in Central Park, I/we set-out to remove (or if necessary) incarcerate the dangerous bike hustlers in Columbus Circle and around Central Park. 

I personally recorded the Central Park Bike Hustlers daily with phones and cameras security cameras and GoPro’s in order to expose thier illegal behavior to the police, and provide/leverage exposure on TV and in the local newspapers. I literally have hours of action video of me physically standing them down, and personally challenging them to comply with the law or face the consequences that I would make sure came to fruition. 

BTW, I shot this all of this video personally.

Mark Derho in Navy

MARK DERHO
United States Navy

BLD BTR is a Veteran-owned business. 

Leader that also Does Work

We're a lean business. No one gets paid that does not do the actual work. There is only one manager and decision-maker, and everyone works.

PHP, HTML & CSS Developers

Website development can be super expensive to purchase, and nearly impossible to understand and measure without experience

Graphics & Designers

Our team has the ability to creatively communicate visually with images, video and audio. This is critical to marketing and story-telling.

Google Partner & Webmaster

Mark Derho was certified by the original Google Engage for Agencies program and remains an active motivated Google Partner.

Content & Story-Tellers

Our core team of cutting-edge autodidactic developers are passionate about disruptive technologies that provide value.

Technology Developers

My work friends are talented techology professionals. I have the priveledge of leading a remote team of diverse and talented people.

Digital Marketing Agency in Puerto Rico Mark Derho

CONTACT A PROFESSIONAL

Mark Derho.

Are you ready to contact a professional digital marketing agency and website company to discusss your specific business and your goals? 

(787) 497-0174 / (718) 809-0034 (cell)

markderho@gmail.com

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Why Open Source WordPress Makes the Most Sense for Almost All Small Businesses

FACT: WordPress is #1

Why Open Source WordPress Small Business Websites Make Sense for Almost All Small Businesses

Article by mark derho

Open Source Free WordPress Small Business Websites

WordPress CMS is open source software you can use to create a beautiful website, blog, or app. It's free to use, alter and reproduce. 

It is rare and wonderful that that the best thing you can buy (for your website) is not for sale, because, it is free… forever.

39% of the web uses WordPress, from hobby blogs to the biggest news sites online.

I’ve been building websites for 27-years, for major brands, small businesses, and everyone in-between. I started with HTML 1.0 and implementing tables and invisible pixels to design and control the website. WordPress is the single most significant tool ever created for website design. 

There are certain business websites that are better served on a platform other than WordPress.org

However, it’s unlikely your small business is one of these businesses. 

The WordPress Mission

WordPress is software designed for everyone, emphasizing accessibility, performance, security, and ease of use. We believe great software should work with minimum set up, so you can focus on sharing your story, product, or services freely. The basic WordPress software is simple and predictable so you can easily get started. It also offers powerful features for growth and success.

We believe in democratizing publishing and the freedoms that come with open source. Supporting this idea is a large community of people collaborating on and contributing to this project. The WordPress community is welcoming and inclusive. Our contributors’ passion drives the success of WordPress which, in turn, helps you reach your goals.

I personally have built websites for 27-years. Yes, 27-years professionally building websites for major brands, small businessess, and everyone in-between, and starting with HTML 1.0 implementing tables and invisible pixels. 

WordPress.org is packed with powerful features

Limitless possibilities. What will you create?

Powerful Features

It’s easy to extend WordPress with over 55,000 plugins to help your website meet your needs. Add an online store, galleries, mailing lists, forums, analytics, and much more.

  • Customizable Designs
  • SEO Friendly
  • Responsive Mobile Sites
  • High Performance
  • Manage on Mobile
  • High Security
  • Powerful Media Management
  • Easy and Accessible
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A Page on Facebook is NOT an Acceptable Alternative to a Professional Website

Can Facebook Replace a Small Business Website?

The short answer is NO! 

Mark Zuckerberg is in the businesses of growing Facebook, and clearly has no specific interest in growing your local small business.

Social media marketing on Facebook can bring a lot of value to a small business. But if the question is "Can Facebook Replace a Small Business Website?" effectively, the answer is an emphatic and absolute HECK NO! 

Mark Derho

CAN YOUR BUSINESS BE TRUSTED?

Do consumers trust a business that does not even have a professional website?

Can Facebook Effectively Replace a Small Business Website?

Many consumers and the majority of B2B decision-makers will say NO. 

While it is accurate that almost anyone can make some version of a website, the requirements are higher to build a quality and informative website. 

The costs for designing and developing a professional website are higher, and the skills required are far more complex. 

Building a functioning website takes a significant level of commitment and consideration to be effective for both the business and for the end user.

When a small business takes the time and invests the resources and effort to put together an attractive, easy-to-use modern website with helpful information, they are showing visitors that they take clients and prospects seriously

Remember the original question, “Can Facebook Replace a Small Business Website“? The answer is an emphatic NO.

The existance of a secure professional website for  a small business is a major “trust indicator”. Online Trust Indicators inform the user that the experience they can expect will be professional and trustworthy.

FORBES ASKS…

Is a bad website better than no website?

By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad.

Forbes

Can Facebook Replace a Small Business Website and Meet Consumer Expectations?

First Impressions Count Online too!

Consumers are passing judgement and making decisions about whether or not they will even visit your local small business store, restaurant or office. They ovrwhelmingly begin with reviewing your website. There is a good chance your  business will be dismissed entirely if your website doesn’t exist and reflect the kind of experience they believe your business should offer.

FORBES

8 GREAT Reasons why Facebook Cannot Replace a Small Business Website

.01

Legitimate businesses generally have websites.

Most working businesses have a relevant and functional website, because, they have known for many years that it’s a requirement to be successful in today’s modern world. 

If you were to ask these business owners “Can Facebook Replace a Small Business Website?”, they would explain that today consumers expect to purchase or make decisions online and many consumers do not trust a business that does posses a professional website. 

.02

Facebook's goal is to keep users on Facebook, collect more personal information, and serve more ads.

Facebook’s platform does not give marketers and content producers the same advantages as a website, so it may be critical to maintain both.

Facebook Developers work hard but they do not share the same goals as thier business owners.  

Relying on a Facebook Page instead of a company website removes your ability to focus on conversion goals.

So, “Can Facebook Replace a Small Business Website?” Heck no, it’s too political and not skewed for business. Consider the negative press and global dissatisfaction with Facebook’s use as a political weapon, and the personal information and security breach nightmares.

.03

(SEO) search optimization is not possible, and the platform can alienate non-users.

Forget about organic SEO. Facebook actively restricts the ability to be found by Google. Adding “no follow” attributes to links is the most-obvious example, of many.  

If someone does find you in the search results, they’ll have to login to a personal Facebook account or be restricted to limited information. 

Can Facebook Replace a Small Business Website? Not unless it’s acceptablte to you to discourage the majority of potential customers by eliminating thier interest and trust.

.04

All Facebook business pages use the same "boring" generic template.

Generic, and just like everyone else. Let the sink-in. “if you’ve seen one Facebook business page, you’ve seen them all”.

Simply stated, Facebook has many has significant design limitations.  Websites cannot be replaced by Facebook as they place the most important information that should be “front-and-center”, at the “front-and-center”.

You can and should populate your Facebook business page with branded content including  product information, FAQ’s that visitors would normally find on a website, job postings, and maybe even team member bios (if team members are willing).

.05

Facebook is a branded "news feed", not a web destination or a landing page.

Facebook Pages are essentially “news feeds” that include (Facebook social media channel) status updates and advertising, photos and videos posted on the platform, promoted app activity, and, likes from people/Pages/groups that you already follow on Facebook.

So, until you build a community, you will have no activity to or benefit. “Got to my new Facebook Page with 0-X followers”, … no thanks. 

“See my new Facebook Page and follow me”. 

No thanks, I just wanted to get information or buy something.  

.06

Facebook is not a "good fit" for B2B businesses.

Facebook was never created with the needs of a B2B business in mind. Facebook’s interface and the absence of CRM-like tools or outside integration makes curating and managing prospects nearly impossible.

Also, most people on Facebook are on the platform as individuals, they are not representing businesses or seeking business opportunities or solutions or partnerships.

Yes, many people have find and purchase retail products on Facebook, however, LinkedIn is the accepted and defacto social media channel to make business contacts.

.07

Facebook is in charge of the feed and the forum, not you.

Social media channels are a feed and an open forum. When feeds are used for business purposes, you are open to your happy customers and also to possible detractors.

Has any customer ever been dissatisfied? Of course, they’re people. It’s impossible to know who will choose to publicly post grievances (real or fake)? This may not be your best or preferred forum for failed attempts to mitigate issues or handle dissatisfied people appropriately.

Accepting and leveraging feedback is a great strategyto improve your products, services, and overall transparency. However, having negative comments, experiences, or reactions you cannot control posted at the forefront of your business’s image isn’t likely to leave many people with a good impression.

.08

Facebook is already in decline due to distrust and disinterest.

Many consumers do not trust Facebook, period. Since 2017 Facebook has seen users across all demographics abandon the platform (8% rate from 2017 to 2018), and for a variety of reasons.

  1. Distrust
  2. Disinterest

The reason for the declines are generally the complicit roles Facebook has played in political turmoil, the admitted illegal use and staggering losses of user’s personal data, and the fact that many users are now increasingly more skeptical of the information that is provided on the platform as a whole. 

This reduces the effectiveness and perceived trustworthiness any marketing efforts your business may take on Facebook.

Mark Derho reccomendation aran darling vitek cctv ivp

Mark built us a quality WordPress site, and delivered vitekcctv.com on time and ready-to-go. He provided ample instruction for us to get started as first time WordPress users, with the objective of managing and updating the site in-house. Mark is a fun and light hearted person to work with, takes projects seriously, and demonstrated a great deal of patience during some of the delays that were coming from our previous hosting company. So far he has been always available for questions and follow-ups when needed, and I would recommend him without hesitation.

Aran Darling

director, VITEK IVP

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Building Better Brands and Content with Animated Video

BUILDING BETTER BRANDS AND CONTENT with animated Video

About Us

Digital Marketing and  Website Design

New York City-style Digital Marketing and Website Design agency located in San Juan, Puerto Rico.

Building Better Brands and Content

An animated video.

Mark is very knowledgeable, in both Marketing and Technology. When it comes to anything digital, Mark is definitely the guy to go to.

Tom Iaonne – Project Lead, turnTo Networks

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