How to grow a photo booth business, website & marketing


212 PHOTO BOOTH in New York City provided premium photo booth rental services at nearly 1000 events in 2019.

212 PHOTO BOOTH was established in 1998, and earned a reputation as a high-quality provider of photo booth activations for private parties, weddings, and religious  celebrations.

Starting in Dec. of 2017, BLD BTR (aka Mark Derho) and ownership determined a website rebuild and rebrand combined with an ongoing organic search marketing was required.

Three (3) primary goals were identified.


1. Increase leads
2. Increase % of corporate clients vs kid's parties
3. Integrate new technology

1. Website leads were increased from 320 prospects in 2017, to nearly 1000 in 2019.

2. Percentage (%) of corporate clients have increased from approximately 15% of total in 2017, to 60% of the total in 2019.

3. 212 PHOTO BOOTH has integrated new website platforms for service and booking, introduced new SELFIE STATIONS to clients, and integrated Google Ads and email marketing campaigns succcessfully.

212 photo booth case study bld btr

We’ve been working with Mark and his team since the end of 2018, and we’re very happy with the results. Our websites create more many leads, and we close more deals. Corpoate clients are our fastest growing client base, which is a big change that only happened over the last couple of years. He’s also helped our staff use the website as a business tool, which has increased productivity, and grown our rankings on Google. At the 2020 Photo Booth Expo in Las Vegas we showed-off the website, it was ranked #1 on Google for the critical keywords: “mirror photo booth rental“. 

Ilya Erlikh




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