What is a Lottie Animation and Why Do I Need It for My Website?

What is a Lottie?

What is a Lottie animation and why do I need it for my business website?


This is a visual example to answer to the question: 

What is a Lottie?

What is a Lottie and Why?

The answer to “WHAT is a Lottie”, is that a Lottie is a JSON-based animation file format that enables designers to ship animations on any platform as easily as shipping static assets. They are small files that work on any device and can scale up or down without pixelation. 

The answer to WHY is a Lottie, is that a Lottie has many practical and technical advantages including the fact that the light-weight Lottie file sizes significantly increases web page download speed, and reduces the amount of disk space utilized on your server.

what is a lottie

What is a Lottie?  

The answer to what is a Lottie, is that a Lottie is a JSON-based animation file format that enables designers to ship animations on any platform as easily as shipping static assets. They are small files that work on any device and can scale up or down without pixelation. 

One huge advantage is that the size of a Lottie file significantly increases download speed and reduces the amount of disk space utilized on your server.

Lottie is the NEW answer to the question: “how do we add and integrate high-quality and interactive low file-size animations to a website, an app, or even to a messaging platform? 

What is a Lottie Animation and Why Do I Need It for My Website?

Lottie file sizes are tiny, resolution-independent, and scalable at run-time.  Multi-platform Lottie files can be used without modification on, Android and iOS, the WWW, and on React Native. 

What is a Lottie player? Open-source and free Lottie players exist for the web, iOS, Android, Windows, QT, Tizen, and other platforms.

Lottie can play animations on the web or mobile devices while still maintaining high quality, and has settings that can allow for the animation to be interactive. The size of a Lottie file significantly increases download speed and reduces the amount of disk space utilized.

How Big is a Lottie?

If a PNG is a T-Rex, and a GIF is an elephant, then a Lottie is a puppy.

Got a Whole Lottie Love

Led Zepplin pun aside, Lottie is rock-n-roll for modern web and mobile experience designers, and creatives. With LottieFiles you can import and preview your Lottie animation and it will generate the lines of code that you can use to implement your animations in your projects.


What is a Lottie for Gay Pride Month

See more free and premium downloadable Lottie animations from the Lottie Community and marketplace. These are free Lottie examples for Gay Pride Month.

Charlotte "Lotte" Reiniger

Lottie is named for Charlotte “Lotte” Reiniger (6/2/1899 to 6/19/1981) was a German film director and the foremost pioneer of silhouette animation. 

Her best known films are “The Adventures of Prince Achmed”, from 1926—thought to be one of the oldest surviving feature-length animated films—and “Papageno” (1935). 

Reiniger is also noted for having devised the first form of a multiplane camera; she made more than 40 films, all using her invention.

See more at the what is a Lottie Official Guide.


Upgrade Your Website UX and SERP Rankings on Google with an FAQ Page

Upgrade Your Website with an FAQ Page for Better UX and SERP Rankings on Google

Upgrade Your Website with an FAQ Page for Better UX and SERP Rankings on Google

FAQ’s is one of the most overlooked pages for many small business websites, but in reality, this page is one of the most important the help you increase your online presence and drive qualified traffic to your website.

BLD BTR is a small business agency that serves ONLY small businesses. Your small business can cost-effectively access highly-skilled talent at industry-insider rates. BLD BTR small business digital marketing agency is an extension of Mark Derho’s professional network which has been developed and nurtured over 10-years in New York City. 

Quite effectively. By implementing our LEAN adaptive business model, we save clients money while delivering often stellar results. Our core website/software development team consists of highly-skilled professionals that are also self-employeed CONTRACTORS working remotely from New York, Ukraine, Ireland, and Pakistan. It is these personal-professional relationships allow us to reduce costs to clients, scale immediatey, and meet extraordinary needs as they arise.

Yes, our local team in San Juan, PR consists of web producers, translators, and community managers. We hope to grow enough as a business to require hiring and training full-time local employees.

Yes, See our portfolio of case studies. The client portfolio section of this website was designed to display and feature live websites and client recommendations, in addition to in-depth case studies. You can also connect-with, and find recommendations for Mark Derho on LinkedIn.

Our office and retail business space is located at 18 Calle Marseilles in San Juan, Puerto Rico, between the Atlantic Ocean and the Condado Lagoon, near Ashford Avenue. I’ve idealistically named the location the Condado Tourism & Technology Center. And, we have parking.

Our office and retail business space is located at 18 Calle Marseilles in San Juan, Puerto Rico, between the Atlantic Ocean and the Condado Lagoon, near Ashford Avenue. I’ve idealistically named the location the Condado Tourism & Technology Center. And, we have parking.

The BLD BTR website has an FAQ Page, and this is a post about why your website should have an FAQ page

There’s a new demand for ecommerce and shifting in focus to selling online.

As a consequence of the COVID-19 pandemic, there is a pressing need and a demand for small businesses to implement ecommerce and shift the focus to selling and communicating online. 

Non-profits are also updating thier websites and online donation process to address a greater demand, combined with the current inability to meet directly with potential donors.

Why Is An FAQ Page Important For Your Website?

Use your FAQ section to help your business earn the trust of your customers.

Greetings SBO’s and professional website designers.

Trying to convince a small business owner that paying for a relevant and professional modern responsive and adaptive website is… a complete waste of website design company time.

Digital Marketing Agency in Puerto Rico Mark Derho



When you contact BLD BTR you will have an opportunity to speak directly with me, the owner of this website design company and the person that is 100% responsible for the results and the ROI.

I personally lead all projects.

The office is located in Condado (Metro) San Juan, Puerto Rico.

Have a discussion with an elite Internet professional about growing your small business.



“ If you are looking for a reliable, hands on web developer who actually cares about his clients at a very reasonable rate, I wouldn’t hesitate to use Mark Derho.”


30-second introduction video

What Is A FAQ Page?
FAQ stands for Frequently Asked Questions, and an FAQ page on your website is an organized collection of valuable information that your customers ask about your products and services. This page is a useful way to organize information that your customers often ask. 

FAQ pages can offer lots of benefits, including:

  • Improve your customer’s experience.
  • Provide quick information to help customers make a purchasing decision.
  • Reduce the time your employees need to answer simple questions.
  • Increase your online visibility on Google and other search engines.
  • Boost sales since people will have basic information to make a decision.

Your FAQ page deals with specific questions about your business and you can leverage professional freelance copywriter to reach your target audience. Your FAQ page is a section of your website will become a go-to destination for your customers. 

Why Is An FAQ Page Important For Your Website?

A great FAQ page is one of the most important elements of your business website. While your
company needs to have great content
and clean architecture to provide a great user experience. Your site FAQ section will draw most of your traffic and convert more customers.

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FAQ pages are an integral part of good navigation and the customer journey for most websites. This section of your site is the go-to area for your audience who want to learn more about your business and find out why your products and services are what they want.

Whenever someone clicks on the FAQ page you know, they in your business.For many people, the website FAQ page is the second page they go to after the Home or Services pages. Instead of guessing what topics you should cover, you can use several online marketing tools for small business to help you understand the needs of your customers. This is a great way to optimize your FAQ page before spending a lot of time or resources on the task.

For many people, the website FAQ page is the second page they go to after the Home or Services pages. Your FAQ section needs to include high-quality content that will help your customers understand your products and services quickly.

This means that your FAQ page can play a central role in driving your audience to paying customers. It is a good idea to invest in high-quality content for your FAQ page to ensure that your content converts and helps your business reach your goals.

Along with the technical questions and answers, your FAQ section will establish you as an authority in your industry. The FAQ page shows that you know so much about your products and services that you can answer questions before they are even asked!

You can also use your FAQ page as a form of social proof because your business can establish your website as a valuable asset to drive sales.

Finally, your website FAQ page will reduce a lot of stress from your customer service department. Instead of fielding a large volume of accessible to answer questions. Your business should promote your FAQ page to your clients as their go-to source of information about your business.

The Main Benefits Of Your FAQ Page Explained
Along with being a central location of your website, your visitors will go to your FAQ page if they want to learn more about your products and offerings.

Since your FAQ section will be the highlight of your website, you should link to product pages from the FAQ page. This will help your internal linking strategy and spread the benefits of a great SEO strategy to other areas of your website.

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1. Your FAQ Help You Address Your Reader’s Needs
If you want to increase the usability of your site, improve your business authority, and increase conversions, then you need to have an excellent FAQ section. Think of your FAQ page as the main hub that your customers can go to with their questions.

One of the strongest reasons to have a FAQ section is to address the needs of your readers. Since your customers that they want more information about your products and services by going to your FAQ page. You should provide high-quality content about your business on the FAQ page.

The best thing you can do to overcome objections and increase sales is to provide accurate information to address questions your customers might be asking. Instead of allowing uncertainty to prevent a sale, you can use their items as fuel to establish your business as an industry leader and drive more conversions.

2. Establish Yourself and Your Business Website As Expert
When your customers ask questions about your product and services they are seeking the advice of someone they view as experts. Since your customers want to know information about issues that your business knows about, you can use your FAQ section as a way to establish your business as a trusted expert.

Whenever your audience asks you questions about your business, you can establish yourself as an expert by answering their questions with great information.

Your competition is working to draw your customers to them, so you should do everything you can to establish yourself as a trusted expert. Providing excellent answers to the questions your customers are asking is the best way for you to be a reliable source.

Use your FAQ section to help your business
earn the trust of your customers
. You can use your FAQ section as the first touchpoint with your customers where you can direct your customers to begin the relationship that will convert them into paying customers.

3. Improve Your Sales
If your business has an optimized FAQ section on your website, then you will see an increase in conversions since the percentage of visitors on your website will buy your products and services.

However, having an FAQ page with miscellaneous information won’t do the trick.

Your FAQ page needs to be tailored to the specific needs of your customers. In addition to having focused content, you should have links from your FAQ page to your product pages and online shop.

More advanced tactics for a FAQ page is to compare your products and services to those of your competition. This will give you a natural way to
show the advantages of your business
compared to your competition.

4. Boost Your Search Engine Optimization
Search engines love FAQ pages because they provide relevant content to help Google understand your business.

This means that you need lots of good content to help your business get found in search engines. Your website’s FAQ page is the perfect place to publish lots of interesting information about your business, products, and services.

You can also leverage your FAQ page to include long-tail keywords that your customers are searching for. Since you are already providing information about your business, you can add keyword-rich content so when someone searches for your products and services they will find your FAQ page.

The questions and answers you include on your FAQ page will on the user personas that you have to build to represent your customers. As you continue to develop more answers for this section, you will find this page will rank high in search engines.

This is why you should include specific and detailed questions on your FAQ page. This section should contain relevant information about your business so you can get picked up in search engines like Google and Bing.

A Few Tips For Writing Your FAQ Page
To write a great FAQ page, you will need to know what your customers are asking most often. You should think about whether your clients ask about individual features and unsure about some technical aspects of your products and services.

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If your clients ask about your features, then you can provide accurate answers in your FAQ section and build out that information on the product pages.

Your FAQ page should complement information that exists elsewhere on your site. This approach will help your website rank for that information, and save you time producing the FAQ page since the content exists on your product pages.

Since your visitors will be consuming your content on different devices and in specific ways you need to create your FAQ section to be displayed in various forms. Here are some ideas to help you write compelling FAQ content that can also be scanned and answers found.

Put yourself in your customer’s shoes to figure out what questions or problems they might experience. Provide in-depth and valuable solutions to these issues.
Your answers to the FAQs should be informative to give insight about your business, the products and services, and always point back to benefits and value. Be concise enough to offer information that is necessary but doesn’t be too wordy because you don’t want to lose your customers as they are asking questions about your company.
Format your content for easy consumption as needed. Your content should be easy to scan. You can use bullet points and short paragraphs to help your readers consume your content.
Be sure to double-check your information. Your FAQ sections need to be accurate especially if you are writing about technical topics.
Organize your questions and answers in similar groups. Your customers want to find answers.
Improve Your Website With A Great FAQ Page
Many businesses bury their FAQ section at the bottom of their website, and this makes it difficult to for your customers to find. If your audience can’t find your FAQ page, then they can’t find the answers they want to make a sale from your website.

Since the FAQ page is also an excellent way to rank in search engines your business needs to ensure you use long-tail keywords and real-life questions to draw qualified leads. Not only will this help Google find your content, but it will also establish you as a leader in your industry.

This new level of trust will contribute to drive your audience towards a purchase and help you reach your sales goals!

If you are ready to drive more online sales with a professional website copywriter, then shoot me an email today! I will work with you to understand your audience and write compelling copy that will get your business more online sales!


Why Open Source WordPress Makes the Most Sense for Alsmost All Small Businesess


Fact: WordPress is 1!

There are certain business websites that are better served on a platform other than

It’s unlikely your small business is one of these businesses. 

Businesses requiring specific API integrations or unique functionality may require specially-coded websites for technical purposes.  

I personally have built websites for 27-years. Yes, 27-years professionally building websites for major brands, small businessess, and everyone in-between, and starting with HTML 1.0 implementing tables and invisible pixels. 


A Page on Facebook is NOT an Acceptable Alternative to a Professional Website

Can Facebook Replace a Small Business Website?

The short answer is NO! 

Mark Zuckerberg is in the businesses of growing Facebook, and clearly has no specific interest in growing your local small business.

Social media marketing on Facebook can bring a lot of value to a small business. But if the question is "Can Facebook Replace a Small Business Website?" effectively, the answer is an emphatic and absolute HECK NO! 

Mark Derho


Do consumers trust a business that does not even have a professional website?

Can Facebook Effectively Replace a Small Business Website?

Many consumers and the majority of B2B decision-makers will say NO. 

While it is accurate that almost anyone can make some version of a website, the requirements are higher to build a quality and informative website. 

The costs for designing and developing a professional website are higher, and the skills required are far more complex. 

Building a functioning website takes a significant level of commitment and consideration to be effective for both the business and for the end user.

When a small business takes the time and invests the resources and effort to put together an attractive, easy-to-use modern website with helpful information, they are showing visitors that they take clients and prospects seriously

Remember the original question, “Can Facebook Replace a Small Business Website“? The answer is an emphatic NO.

The existance of a secure professional website for  a small business is a major “trust indicator”. Online Trust Indicators inform the user that the experience they can expect will be professional and trustworthy.


Is a bad website better than no website?

By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad.


Can Facebook Replace a Small Business Website and Meet Consumer Expectations?

First Impressions Count Online too!

Consumers are passing judgement and making decisions about whether or not they will even visit your local small business store, restaurant or office. They ovrwhelmingly begin with reviewing your website. There is a good chance your  business will be dismissed entirely if your website doesn’t exist and reflect the kind of experience they believe your business should offer.


8 GREAT Reasons why Facebook Cannot Replace a Small Business Website


Legitimate businesses generally have websites.

Most working businesses have a relevant and functional website, because, they have known for many years that it’s a requirement to be successful in today’s modern world. 

If you were to ask these business owners “Can Facebook Replace a Small Business Website?”, they would explain that today consumers expect to purchase or make decisions online and many consumers do not trust a business that does posses a professional website. 


Facebook's goal is to keep users on Facebook, collect more personal information, and serve more ads.

Facebook’s platform does not give marketers and content producers the same advantages as a website, so it may be critical to maintain both.

Facebook Developers work hard but they do not share the same goals as thier business owners.  

Relying on a Facebook Page instead of a company website removes your ability to focus on conversion goals.

So, “Can Facebook Replace a Small Business Website?” Heck no, it’s too political and not skewed for business. Consider the negative press and global dissatisfaction with Facebook’s use as a political weapon, and the personal information and security breach nightmares.


(SEO) search optimization is not possible, and the platform can alienate non-users.

Forget about organic SEO. Facebook actively restricts the ability to be found by Google. Adding “no follow” attributes to links is the most-obvious example, of many.  

If someone does find you in the search results, they’ll have to login to a personal Facebook account or be restricted to limited information. 

Can Facebook Replace a Small Business Website? Not unless it’s acceptablte to you to discourage the majority of potential customers by eliminating thier interest and trust.


All Facebook business pages use the same "boring" generic template.

Generic, and just like everyone else. Let the sink-in. “if you’ve seen one Facebook business page, you’ve seen them all”.

Simply stated, Facebook has many has significant design limitations.  Websites cannot be replaced by Facebook as they place the most important information that should be “front-and-center”, at the “front-and-center”.

You can and should populate your Facebook business page with branded content including  product information, FAQ’s that visitors would normally find on a website, job postings, and maybe even team member bios (if team members are willing).


Facebook is a branded "news feed", not a web destination or a landing page.

Facebook Pages are essentially “news feeds” that include (Facebook social media channel) status updates and advertising, photos and videos posted on the platform, promoted app activity, and, likes from people/Pages/groups that you already follow on Facebook.

So, until you build a community, you will have no activity to or benefit. “Got to my new Facebook Page with 0-X followers”, … no thanks. 

“See my new Facebook Page and follow me”. 

No thanks, I just wanted to get information or buy something.  


Facebook is not a "good fit" for B2B businesses.

Facebook was never created with the needs of a B2B business in mind. Facebook’s interface and the absence of CRM-like tools or outside integration makes curating and managing prospects nearly impossible.

Also, most people on Facebook are on the platform as individuals, they are not representing businesses or seeking business opportunities or solutions or partnerships.

Yes, many people have find and purchase retail products on Facebook, however, LinkedIn is the accepted and defacto social media channel to make business contacts.


Facebook is in charge of the feed and the forum, not you.

Social media channels are a feed and an open forum. When feeds are used for business purposes, you are open to your happy customers and also to possible detractors.

Has any customer ever been dissatisfied? Of course, they’re people. It’s impossible to know who will choose to publicly post grievances (real or fake)? This may not be your best or preferred forum for failed attempts to mitigate issues or handle dissatisfied people appropriately.

Accepting and leveraging feedback is a great strategyto improve your products, services, and overall transparency. However, having negative comments, experiences, or reactions you cannot control posted at the forefront of your business’s image isn’t likely to leave many people with a good impression.


Facebook is already in decline due to distrust and disinterest.

Many consumers do not trust Facebook, period. Since 2017 Facebook has seen users across all demographics abandon the platform (8% rate from 2017 to 2018), and for a variety of reasons.

  1. Distrust
  2. Disinterest

The reason for the declines are generally the complicit roles Facebook has played in political turmoil, the admitted illegal use and staggering losses of user’s personal data, and the fact that many users are now increasingly more skeptical of the information that is provided on the platform as a whole. 

This reduces the effectiveness and perceived trustworthiness any marketing efforts your business may take on Facebook.

Mark Derho reccomendation aran darling vitek cctv ivp

Mark built us a quality WordPress site, and delivered on time and ready-to-go. He provided ample instruction for us to get started as first time WordPress users, with the objective of managing and updating the site in-house. Mark is a fun and light hearted person to work with, takes projects seriously, and demonstrated a great deal of patience during some of the delays that were coming from our previous hosting company. So far he has been always available for questions and follow-ups when needed, and I would recommend him without hesitation.

Aran Darling

director, VITEK IVP


Building Better Brands and Content with Animated Video


About Us

Digital Marketing and  Website Design

New York City-style Digital Marketing and Website Design agency located in San Juan, Puerto Rico.

Building Better Brands and Content

An animated video.

Mark is very knowledgeable, in both Marketing and Technology. When it comes to anything digital, Mark is definitely the guy to go to.

Tom Iaonne – Project Lead, turnTo Networks

Contact us

Leave us a note and we will get back to you for a free consultation

BLD BTR Client Websites


Professional Modern Website Checklist

Website Design Checklist 2020

Website Design Checklist 2020

One of the many lessons learned from working directly with small business owners (SBO’s) that it is a waste of my time and effort to attempt to convince the SBO that they need a website or a website rebuild. I’ll refer to this theme and discuss at length throughout the website and within posts on the GYB Blog

“The formula is simple, most people are happy to provide contact information to a trusted brand in exchange for a free selfie”.

– Mark Derho

SBO's Website Design Checklist 2020

  1. Website Design Planning and Management
  2. SEO and local competition online research with professional tools
  3. Mobile 1st Responsive and Adaptive Design with QA Testing 
  4. Clear Content and Messaging
  5. SEO-Optimized Content
    Functionality and Integration
  6. Speed Optimizations
    SSL Certificate Security
  7. Ability to Control and Update
  8. Google Analytics Dashboard

Grace Hopper Celebration 2019

How did Bank of America use photo booth rental to acquire over 600 new women prospects to fill technology-related jobs and promote diversity in hiring?

Have a discussion with an elite professional about your small business growth strategy at (718) 809-0034.

Is your website “missing the Mark?”
Call Mark Derho

“ If you are looking for a reliable, hands on web developer who actually cares about his clients at a very reasonable rate, I wouldn’t hesitate to use Mark Derho.”


More information below and at the

Selfie Station Photo Booth Rental

Photo Booth Rental and Marketing by BLD BTR


SELFIE SHARING STATION is the future of the photo booth rental industry

Capture LEADS at events. 

“The formula is simple, most people are happy to provide contact information to a trusted brand in exchange for a free selfie”.

– Mark Derho

SELFIE SHARING STATION KIOSK is an automated photo booth rental kiosk that does not require an attendant and is therefore perfect for capturing leads at trade shows and advertising at venues.

SELFIE ROAMING LIGHT RING is a hand-held fully-functioning photo booth that is colorful and grabs attention at parties and lights-up night-time events.

Grace Hopper Celebration 2019

How did Bank of America use photo booth rental to acquire over 600 new women prospects to fill technology-related jobs and promote diversity in hiring?

Have a discussion with an elite professional about your small business growth strategy at (718) 809-0034.

More information below and at the

Street Marketing aka Point of Presence (POP) Marketing

Street Marketing aka Point of Presence (POP) Marketing


Why Street Marketing?

Tourists are looking for something interesting, fun to do, or good eat an drink… and a deal. Point of Presence (POP) Marketing, also now as street marketing reaches potential customers at the right-place and at the right-time for immediate results, and it’s easy to track results and manage costs. It is also practical and simple to integrate and link your online and offline marketing strategies.  

Procedures for Smart Street Marketing

Identify public places where the campaign can be developed, such as, Old San Juan, the many beaches of Puerto Rico, at local cultural events, and at public park spaces. Street marketing events can also involve unusual activities and use technology as part of the events. The purpose is to increase the value of the campaigns and get potential consumers’ attention.

Use Street Marketing to Gain a Competitive Advantage

Street marketing is also ideal for identifying opportunities and collecting information about products, markets and competitors. The proactive street team strategy is highly[-effective for achieving quick “ground-level” results and real-time data.

There are various examples of strategies that are used in street marketing. One of them is to provide offers to increase sales. In many cases, businesses do not only supply their products or services to be recognized, but they also offer other things for free. Another instance is to present a fundraiser offer. The point of this strategy is to help other organizations, such as schools, by offering them money. Most companies implement this method not only to increase their sales, but to improve their reputation and image among the community.

When doing street marketing, organizations also consider focusing on the psychological approach. For many companies, this implies if they are having success or not. Street marketing focuses on some psychological aspects to know customers’ behavior and preferences. For example, certain psychological areas study how people’s brains are divided: 45% of people are left-brained, 45% are right brained, and 10% are balanced. Left-brained persons tend to be logical, right-brained ones tend to be emotional, and the rest combine the two. Then, according to the product or service that enterprises provide, and also the kind of customer, businesses decide the way they are going to manage their street marketing campaigns. Besides, almost all the enterprises base their street marketing campaigns on repeating the messages they spread among their customers. Repetition is related to the unconscious part of the mind. This is the one in charge of making decisions. It lets people know what they are going to choose, as well as what they are going to buy. Businesses follow the principle that establishes that, the more people paying attention to the campaign, the more possibilities that campaign has for being remembered.

Examples of Street Marketing

There are various organizations who have implemented street marketing strategies. The majority of them are small companies, but there are also big companies that have involved in the street marketing environment. Most of the examples of the strategies that both small and big enterprises have put into action include costumed persons, the distribution of tickets, people providing samples, among others.

Samples and Hand-outs or Flyers

As stated before, one street marketing conventional method that is used by many businesses is to provide fliers. The goal is to create awareness on the customers about what the enterprise is doing

Flyers vs Newspaper Ads

Other businesses apply the technique of sending disguised people to promote things on the streets.

Guerilla Marketing – The Prince at the Book Fair

For example, organized a street marketing activity in the “Feria del Libro” (“Book Fair”) in Madrid. It consisted of a man dressed like a prince who was walking among the crowd looking for his “real love”. He had a glass slipper and even got to try the shoe on some people. A woman behind him was giving bookmarks to the people which contained messages such as “Times have changed; the way to find love, too” or “You have been reading love stories all your life; experience yours on”.

Guerilla Marketing – “Avestruz” The Ostrich

Also, in Madrid and Barcelona, Nokia developed a campaign called “Avestruz” (“Ostrich”) to promote the 5500 and 5700 mobiles. In the campaign, a group of real-size ostrich puppets tried to interact with young people in order to let them know these mobiles provide a high-quality MP3 playback. The puppets were holding their own telephones and listening to the music. When a young person appeared, the puppet tried to catch his/her attention to show him/her the quality of the mobile. 

There are enterprises that disseminate passes or tickets to different events. For example, Sony invests on joining promoters and tells them that they have to infiltrate in public meetings. What they have to do is to distribute free tickets to concerts and other musical events sponsored by the company.

Marketing with SMS Text + Street Teams

Another instance is the Spanish company Clickair (an extension of Iberia airlines), that developed a campaign in which a group of five people had to walk through Barcelona streets dressed as Euros. The group was supplying approximately 3,000 tickets to promote different Clickair destinations. The people who first sent a SMS message with the required information would get free tickets to go on a trip. In the end, the company received a total of 3,390 messages.


NYC-style Digital Marketing Agency for Puerto Rico

NYC-style Digital Marketing Agency for Puerto Rico

Introducing BLD BTR in San Juan, PR

After nearly 10-years as a successful small business independent digital marketing agency based in New York City, TECH SAVVY NYC is permanently moving to San Juan, Puerto Rico – and our new name is BLD BTR.

BLD BTR digital marketing agency acts as an extension of your business’ technology and marketing department in Puerto Rico, and beyond.

The mobile-first website design and digital marketing services we provide are modern and practical and cost-effective. Every tourism business and every business that relies on tourism must now become a #techsavvy business! We can help you start, or support and guide your efforts.

Digital Marketing Agency Services

Digital Marketing Agency

Project Management

Every #techsavvy task, product or campaign requires and receives project management and oversight by Mark Derho. I’m experienced, qualified and 100% responsible for every job that comes through the door. Do you need the project management services and support of an Interim Executive Officer CMO/CTO/COO? Without hiring high-cost permanent employee and paying a premium wage plus benefits. Consider a on-site project-based consulting relationship to accomplish your business and technology goals.

Digital Marketing Agency

Website Design

Enhance the presence on your business on the Internet by implementing the latest website design (UX/UI) tools, techniques and programming. Our #techsavvy websites will measure and drive lead generation and brand engagement as a result of: modern Responsive UI/UX, best technologies, and content creator and organic search marketing strategies (SEO optimization). Every client, regardless of the size or scope of project, receives the best website design, customer service and professionalism. +25 years of experience ranges from large financial brands to start-ups to small businesses. +150 websites built, from e-commerce to b2c, b2b and non-profit. This creative digital marketing agency can also create custom web applications.

Digital Marketing Agency

SEO Optimization

Grow your business with measurable SEO optimization goals and realize value from your website. An SEO and website audit includes a competitive review and keyword research.  With a #techsavvy project plan with a clear outline plus modern talent and strategies, local businesses can often rank on the first page of Google and generate quality leads quickly. Realize the enormous potential of SEO with modern strategies and the services of a small business digital marketing agency .

Digital Marketing Agency

Content Creator

A #techsavvy content creator will tell the story of your business or product in the best possible and most-efficient manner, and make sure the schema and structure is searchable. Content succeeds if it delivers what consumers want, when and how they want it. Copywriting for websites and blogs, video, technical and user documentation, and content marketing all require a digital marketing agency and a content creator to take your ideas and turn them into valuable content that will grow your business. We do the research to understand your audience and competitors to creatively translate your goals as a brand into a content marketing strategy. Technical testing determines exactly which content marketing messages are most-effective with your audience. Repeat.

Digital Marketing Agency

Digital Marketing

This #techsavvy digital marketing agency implements cross-platform strategies, techniques, hard-work and talent to drive sales conversions and ROI for clients. What does success look like and how do we measure that? Through keyword and competitor research, audience targeting, and  definition of  KPI’s and intuitive goals. We plan the strategy and path for digital marketing programs that perform and gain maximum market share in the digital world and your local community. Comprehensive digital marketing programs include SEO, social media, email, press release and attention to reputation and influencers.  

Digital Marketing Agency

Video & Marketing

YouTube is the #1 channel for video marketing and the second largest search engine after mighty Google itself. For many small businesses video creation and video marketing is an afterthought, or an expensive luxury. Video marketing is not necessary expensive, delivers ROI and is powerful. Are you ready for video marketing to take a leading-role in your content marketing plan. Do you want to get business and brand attention and move people emotionally and to-action. Animation is cost-friendly, fun and can “take the edge off”. Real life testimonials are intrinsically effective. Explainer videos are trending up and are often inexpensive to make. Quantifiable “moving images and music” is all the rage, get started today.

Digital Marketing Agency

Graphic Design

Bold, modern #techsavvy graphic design will inform, educate and motivate users. However what inspires one user may not move the needle for the other. Times change, brands change, trends change but good design endures and is transmogrified by technology. What is visual makes an impact intellectually and emotionally. Color palettes, fonts and typography, formats and file sizes, all register and tell a story. Furthermore the vast majority marketing includes graphic design; from print to websites to email, to presentations, to video and more. This digital marketing agency will creates high-concept brands and beautiful imagery that is unique to your business and consistent across platforms and touch-points.

PPC Advertising

Google Partner trained in #techsavvy PPC advertisingand specializing in Google AdWords. Manage campaigns, create ads. Major  brands consistently invest into maintaining top positions on Google and appearing in search engines and on relevant partner websites. Study big-brand strategies and create a plan for effective pay-per-click (PPC) advertising campaigns that drive and deliver instant leads and website traffic. Paid advertising also compliments organic SEO strategies by testing keywords and driving traffic to landing pages on your website. Art and science combine to find the best way to compete for high volume keywords and find scores of low volume keywords with specific long tail keywords that are less expensive to advertise, but still provide significant ROI.


Mobile Outdoor Advertising Billboard w/ Bicycle

bike + frame & Your Promotion

Outdoor Advertising Billboard + Bicycle Campaigns are a low-cost effective Geo-targeted marketing option that gets immediate results and attention. This is a simple practical sense marketing strategy, and proven successful world-wide. Outdoor Advertising Billboard + Bicycle Campaigns are effective and will fit your budget. This innovative marketing product is brought to Puerto Rico specifically with budget-conscious small businesses that rely on tourism in mind.


Mobile Outdoor Advertising Billboard w/ Bicycle

All bike + frame campaigns include timed use of the bicycle and frame. The bike is a premium hybrid, or upgrade is available to the Beach Cruiser.

Bike & Rider + 4ft x 6ft Display Frame

This is simple, effective and proven marketing. We take your  your advertising billboard (and your business messaging) with a Call to Action to outdoor parks and attractions with high foot-traffic. Offer coupons and incentives  and include an online response to your specific campaign to measure performance.

Additional Bicycle Billboard Advertising Campaign Options

  • Brand Ambassador in our uniform or a uniform you provide
  • Graphic and Electronic Design
  • Printing of mobile display and marketing materials
  • GPS Tracking and Campaign Reporting
  • Street Teams Trained and results-driven (Salary + Commission)
  • Digital Marketing Agency Services (Strategy, Creative and Content)
  • Bicycles: 3-Speed Beach Cruiser or 7-Speed Hybrid

Smart Outdoor Billboard Advertising for Puerto Rico

Proven Effective Marketing and Promotion Strategy
The strategy of advertising on billboards pulled by bicycles has already proven-successful in every major city in the world. Combine your bicycle billboard advertising campaign with a trained and uniformed street-team (with coupon or call-to-action) – ideal for direct sales and fundraising success. Bike advertising creates smiles and captures the immediate attention of people in the area where your business operates.

bike + frame Mobile Display Advertising

Bike ads are a cost-effective and proven Mobile Display Advertising option for small businesses. The bike + frame can be either constantly moving or parked and angled-against foot traffic to provide the greatest number of impressions. You can choose the route or destinations, and supported by our marketing research. Accurate targeted-marketing and professional and technical accountability through tracking and reporting guarantees that your message is received, and your prospects and goals are reached.

Light It Up – bike + frame

The bike + frame may brightly decorated with a variety of white or colored lights as an add-on option. Great for night-time events and businesses located in areas with high-foot traffic, like La Placita, Old San Juan and Condado. Your colorful promotion or message is seen brightly in the night, and therefore your prospects and goals are reachable. Please note that Riders wear reflective vests for all night engagements, and bikes have front and rear lights and reflectors and bells for safety.