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Case Study

How did Mark Derho & team grow a NYC business exponentially and fearlessly dominate NYC's $15M annual bike rental industry?

  • Major Financial Highlights
  • Exciting Technology & Creative Highlights
  • Astounding Operational Highlights
  • Amazing Marketing Highlights

Mark Derho (aka) TECH SAVVY NYC served as BIKE RENT NYC’s Technology, Marketing & Operations Executive Consultant, and Agency of Record from January 2015 to October 2018.

BIKE RENT NYC's Mark Derho
Bronx Borough President Rubén Díaz Jr.
Sponsoring Tour de Bronx Bike Ride in 2017.

MARK DERHO is an Executive Consultant and Technology, Marketing & Operations GURU




  • Won $60M / 6-Year Central Park bike rental contract.
  • Year 01, + 2X Revenue 2015
  • Year 02, + 3X Revenue 2016
  • Year 03, 10x Total Starting Revenue

Exclusive RFP Winner Central Park, NYC.

Won the 6-year, $60M contract with NYC Parks & the City of New York for bike rental inside Central Park and all Manhattan parks.

YEAR 01.
2x Revenue from 2014 to 2015

More than doubled annual revenue from $1.2M to +$2.6M, from previuos total in 2014 thru first full-year 2015.

YEAR 02.
3x Revenue From 2015 To 2016

From year 2 to year 3, we more than tripled annual revenue (+310%) from $2.6 to nearly $10M,  and after winning the high-profile Central Park Bike Rental RFP.

EOY 03.
10X Total growth 2015-2018

The business had generated $1.2M in 2014 before I/we arrived. Upon leaving in 2018, BRNYC was projected to close 2018 with +$10M in gross revenue.
BIKE RENT NYC's Mark Derho being interviewed on Telemundo in Central Park NYC 2018

Mark Derho

BIKE RENT NYC’s Mark Derho / Platinum Sponsor at New York City Police Athletic League Fundraiser (PAL) event. Former Speaker of the House, the Honorable Peter J. Vallone Sr. was in attendance as our lobbyist and my friend and guest. 

Mark Derho and Peter Vallone Sr.



  • Best websites in the industry.
  • #1 SERP ranking on Google.
  • POS software development.
  • IoT software development.

Websites and #1 SEO rank on GOOGLE

Built and maintained a network of SEO-optimized websites earning Google’s #1 local SERP ranking. 

POS System
& ecommerce websites

Designed/developed and managed a custom bike rental system software system for point-of-sale (POS) and scheduling, with website integration.

multi-variate ecommerce system

Designed and developed the only multi-variate single-page checkout ecommerce page-process in the bike rental industry.

IoT time & tracking system

Designed and developed and managed an IoT-based time management system for employee, with text notifications and reporting.

Mark Derho

BIKE RENT NYC’s Mark Derho / Platinum Sponsor at New York City Police Athletic League Fundraiser (PAL) event. The event featured Tony Danza in an acting engagement supporting PAL kids programs. 

mark derho and tony danza



  • Formed strategic tourism industry partnerships.
  • Provided bicycles to manor charity bike rides in NYC
  • Conceived of use, and implemented J1 Visa program.
  • Created and ran Hotel Concierge Coupon Program.

Strategic NYC Tourism Partnerships

Created strategic partnerships with major NYC attractions including New York Pass, Big Bus, the Museum of Modern Art (MOMA), the Guggenheim Museum, the Air & Space Museum, and more. 

NYC Bicycle Provider to Charity Rides

Formed professional relationships to lead becoming the official bike providers for MS Ride (2015-2017), Tour de Bronx (2016-2017), Brooklyn Greenway’s Epic Ride (2015-2017), Panorama (2015-2017) on Randall’s Island, etc.

JI Irish Exchange Student Workers

In order to meet our in creased staffing demands for temporary summer workers, I started the first J1 Visa Student Worker program inside Central Park.

Putting Hotel Concierge's to Work

Created the Hotel Concierge Coupon Program, driving business from hotels through on-site conmpensation of concierges. 




  • Management of Central Park’s day-to-day, staff, & security.
  • Public face of the business for press and government.  Managed (+100)  J1 Visa program summer workers. 
  • Implemented and managed NYPD Paid Detail program.

Managed Day-to Day Operations

As a VP-level executive consultant, I managed the the businesses day-to-day, police interactions, staff safety and productivity, and security operations. 

Public Face of the Company

Provided leadership in public, in the press, with local and state government, and led all business operations as the public face of the business. Managed lobbyists Constantinople & Vallone  and press release (PR) partners. 

Managed all Exchange Student Workers

Managed +100 J1 Visa Student Worker annually inside in Central Park and Columbus Circle.  Including staffing, training,  security and team safety. 

Managed NYPD Paid Detail program

Began, led and managed the NYPD Paid Detail Program for BIKE RENT NYC inside Central Park. We hired off-duty police officers for our security & safety while working in Central Park.

Mark Derho launches new bike rental kiosks inside Central Park.

came to Sayat Bike Rental to build two websites in 2015, and I left in October of 2018 after exponentially growing this clients business and also changing and modernizing the entire $15 million annual bike rental industry in Central Park and Columbus Circle, NYC.

He asked me to run the business as if it were my own. And, I did just that. In my tenure there, we changed the New York City bike rental industry forever, and that is not hyperbole.

In the office I built highly-profitable ecommerce websites, dominated the competition on Google for organic SEO, and developed profitable and influential key industry partnerships in NYC ‘s tourism industry.

Mark Derho Executive Consultant records and removes the bike hustlers from Central Park, NYC.

Implementing strategies I’d learned in Naval Warfare School, we put “boots on the ground”  to win the fight in the streets, and in the park, and in the press. We hired the NYPD Paid Detail Program as professional armed and uniformed security to protect myself and our staff, and our financial interests in Central Park.

The day after winning the RFP for exclusive bike rental in Central Park, I/we set-out to remove (or if necessary) incarcerate the dangerous bike hustlers in Columbus Circle and around Central Park. 

I personally recorded the Central Park Bike Hustlers daily with phones and cameras security cameras and GoPro’s in order to expose thier illegal behavior to the police, and provide/leverage exposure on TV and in the local newspapers. I literally have hours of action video of me physically standing them down, and personally challenging them to comply with the law or face the consequences that I would make sure came to fruition. 

BTW, I shot this all of this video personally.

Mark Derho in Navy

United States Navy

BLD BTR is a Veteran-owned business. 

Digital Marketing Agency in Puerto Rico Mark Derho


Mark Derho.

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