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Case Studies

BLD BTR Case Study BIKE RENT NYC

BIKE RENT NYC

Growth Hacking & Websites

Case Study

How did Mark Derho & team grow a NYC business exponentially and fearlessly dominate NYC's $15M annual bike rental industry?

  • Major Financial Highlights
  • Exciting Technology & Creative Highlights
  • Astounding Operational Highlights
  • Amazing Marketing Highlights

Mark Derho (aka) TECH SAVVY NYC served as BIKE RENT NYC’s Technology, Marketing & Operations Executive Consultant, and Agency of Record from January 2015 to October 2018.

Mark-Derho-Images-and-Bronx-Borough-President-Ruben-Diaz-Tour-de-Bronx-
BIKE RENT NYC's Mark Derho
Bronx Borough President Rubén Díaz Jr.
Sponsoring Tour de Bronx Bike Ride in 2017.

MARK DERHO is an Executive Consultant and Technology, Marketing & Operations GURU

BLD-BTR-MARK-DERHO-Client-Website-central-park-bike-tours-bike-rent-nyc-

EXPONENTIAL GROWTH!

Financial

  • Won $60M / 6-Year Central Park bike rental contract.
  • Year 01, + 2X Revenue 2015
  • Year 02, + 3X Revenue 2016
  • Year 03, 10x Total Starting Revenue

Exclusive RFP Winner Central Park, NYC.

Won the 6-year, $60M contract with NYC Parks & the City of New York for bike rental inside Central Park and all Manhattan parks.

YEAR 01.
2x Revenue from 2014 to 2015

More than doubled annual revenue from $1.2M to +$2.6M, from previuos total in 2014 thru first full-year 2015.

YEAR 02.
3x Revenue From 2015 To 2016

From year 2 to year 3, we more than tripled annual revenue (+310%) from $2.6 to nearly $10M,  and after winning the high-profile Central Park Bike Rental RFP.

EOY 03.
10X Total growth 2015-2018

The business had generated $1.2M in 2014 before I/we arrived. Upon leaving in 2018, BRNYC was projected to close 2018 with +$10M in gross revenue.
BIKE RENT NYC's Mark Derho being interviewed on Telemundo in Central Park NYC 2018

Mark Derho

BIKE RENT NYC’s Mark Derho / Platinum Sponsor at New York City Police Athletic League Fundraiser (PAL) event. Former Speaker of the House, the Honorable Peter J. Vallone Sr. was in attendance as our lobbyist and my friend and guest. 

Mark Derho and Peter Vallone Sr.

TECH SAVVY FOR REAL!

Technical

  • Best websites in the industry.
  • #1 SERP ranking on Google.
  • POS software development.
  • IoT software development.

Websites and #1 SEO rank on GOOGLE

Built and maintained a network of SEO-optimized websites earning Google’s #1 local SERP ranking. 

POS System
& ecommerce websites

Designed/developed and managed a custom bike rental system software system for point-of-sale (POS) and scheduling, with website integration.

multi-variate ecommerce system

Designed and developed the only multi-variate single-page checkout ecommerce page-process in the bike rental industry.

IoT time & tracking system

Designed and developed and managed an IoT-based time management system for employee, with text notifications and reporting.

Mark Derho

BIKE RENT NYC’s Mark Derho / Platinum Sponsor at New York City Police Athletic League Fundraiser (PAL) event. The event featured Tony Danza in an acting engagement supporting PAL kids programs. 

mark derho and tony danza

S.M.A.R.T. MARKETING!

Marketing

  • Formed strategic tourism industry partnerships.
  • Provided bicycles to manor charity bike rides in NYC
  • Conceived of use, and implemented J1 Visa program.
  • Created and ran Hotel Concierge Coupon Program.

Strategic NYC Tourism Partnerships

Created strategic partnerships with major NYC attractions including New York Pass, Big Bus, the Museum of Modern Art (MOMA), the Guggenheim Museum, the Air & Space Museum, and more. 

NYC Bicycle Provider to Charity Rides

Formed professional relationships to lead becoming the official bike providers for MS Ride (2015-2017), Tour de Bronx (2016-2017), Brooklyn Greenway’s Epic Ride (2015-2017), Panorama (2015-2017) on Randall’s Island, etc.

JI Irish Exchange Student Workers

In order to meet our in creased staffing demands for temporary summer workers, I started the first J1 Visa Student Worker program inside Central Park.

Putting Hotel Concierge's to Work

Created the Hotel Concierge Coupon Program, driving business from hotels through on-site conmpensation of concierges. 

mark-derho-central-park-bike-rental-kiosk-16x9-01

WE'RE IN THIS TOGETHER!

Operations

  • Management of Central Park’s day-to-day, staff, & security.
  • Public face of the business for press and government.  Managed (+100)  J1 Visa program summer workers. 
  • Implemented and managed NYPD Paid Detail program.

Managed Day-to Day Operations

As a VP-level executive consultant, I managed the the businesses day-to-day, police interactions, staff safety and productivity, and security operations. 

Public Face of the Company

Provided leadership in public, in the press, with local and state government, and led all business operations as the public face of the business. Managed lobbyists Constantinople & Vallone  and press release (PR) partners. 

Managed all Exchange Student Workers

Managed +100 J1 Visa Student Worker annually inside in Central Park and Columbus Circle.  Including staffing, training,  security and team safety. 

Managed NYPD Paid Detail program

Began, led and managed the NYPD Paid Detail Program for BIKE RENT NYC inside Central Park. We hired off-duty police officers for our security & safety while working in Central Park.

Mark Derho launches new bike rental kiosks inside Central Park.

came to Sayat Bike Rental to build two websites in 2015, and I left in October of 2018 after exponentially growing this clients business and also changing and modernizing the entire $15 million annual bike rental industry in Central Park and Columbus Circle, NYC.

He asked me to run the business as if it were my own. And, I did just that. In my tenure there, we changed the New York City bike rental industry forever, and that is not hyperbole.

In the office I built highly-profitable ecommerce websites, dominated the competition on Google for organic SEO, and developed profitable and influential key industry partnerships in NYC ‘s tourism industry.

Mark Derho Executive Consultant records and removes the bike hustlers from Central Park, NYC.

Implementing strategies I’d learned in Naval Warfare School, we put “boots on the ground”  to win the fight in the streets, and in the park, and in the press. We hired the NYPD Paid Detail Program as professional armed and uniformed security to protect myself and our staff, and our financial interests in Central Park.

The day after winning the RFP for exclusive bike rental in Central Park, I/we set-out to remove (or if necessary) incarcerate the dangerous bike hustlers in Columbus Circle and around Central Park. 

I personally recorded the Central Park Bike Hustlers daily with phones and cameras security cameras and GoPro’s in order to expose thier illegal behavior to the police, and provide/leverage exposure on TV and in the local newspapers. I literally have hours of action video of me physically standing them down, and personally challenging them to comply with the law or face the consequences that I would make sure came to fruition. 

BTW, I shot this all of this video personally.

Mark Derho in Navy

MARK DERHO
United States Navy

BLD BTR is a Veteran-owned business. 

Leader that also Does Work

We're a lean business. No one gets paid that does not do the actual work. There is only one manager and decision-maker, and everyone works.

PHP, HTML & CSS Developers

Website development can be super expensive to purchase, and nearly impossible to understand and measure without experience

Graphics & Designers

Our team has the ability to creatively communicate visually with images, video and audio. This is critical to marketing and story-telling.

Google Partner & Webmaster

Mark Derho was certified by the original Google Engage for Agencies program and remains an active motivated Google Partner.

Content & Story-Tellers

Our core team of cutting-edge autodidactic developers are passionate about disruptive technologies that provide value.

Technology Developers

My work friends are talented techology professionals. I have the priveledge of leading a remote team of diverse and talented people.

Digital Marketing Agency in Puerto Rico Mark Derho

CONTACT A PROFESSIONAL

Mark Derho.

Are you ready to contact a professional digital marketing agency and website company to discusss your specific business and your goals? 

(787) 497-0174 / (718) 809-0034 (cell)

markderho@gmail.com

Categories
Articles

Professional Modern Website Checklist

Website Design Checklist 2020

Website Design Checklist 2020

One of the many lessons learned from working directly with small business owners (SBO’s) that it is a waste of my time and effort to attempt to convince the SBO that they need a website or a website rebuild. I’ll refer to this theme and discuss at length throughout the website and within posts on the GYB Blog

“The formula is simple, most people are happy to provide contact information to a trusted brand in exchange for a free selfie”.

– Mark Derho

SBO's Website Design Checklist 2020

  1. Website Design Planning and Management
  2. SEO and local competition online research with professional tools
  3. Mobile 1st Responsive and Adaptive Design with QA Testing 
  4. Clear Content and Messaging
  5. SEO-Optimized Content
    Functionality and Integration
  6. Speed Optimizations
    SSL Certificate Security
  7. Ability to Control and Update
  8. Google Analytics Dashboard

SELFIE SHARING STATION
Grace Hopper Celebration 2019
BANK OF AMERICA

How did Bank of America use photo booth rental to acquire over 600 new women prospects to fill technology-related jobs and promote diversity in hiring?

Have a discussion with an elite professional about your small business growth strategy at (718) 809-0034.

Is your website “missing the Mark?”
Call Mark Derho
5/5

“ If you are looking for a reliable, hands on web developer who actually cares about his clients at a very reasonable rate, I wouldn’t hesitate to use Mark Derho.”

JONATHON HOO / RIVERWALK BAR & GRILL, NYC​

More information below and at the
GROW YOUR SMALL BUSINESS blog.
Categories
Articles

12-Pack of Steps to Build a Better Small Business Website

12-Pack of Steps to Build a Better Small Business Website.

Do you need to build/rebuild your small business website?

Here is a straightforward guide for designing and developing a modern Responsive website powered by a content management system (CMS). 

I have NO interest in convincing a SMB-O that they must build/rebuild their website. If you lead a horse to water and the horse won't drink, you shoot the horse and move on. 

Mark Derho

CAN YOUR BUSINESS BE TRUSTED?

Build a Better Website with this 12-Pack of Steps... featuring Pro Tips & Links too.

For goodness sakes, "don't shoot yourself" before you even get the project started".

I DO NOT Recommend:

  • GoDaddy Website Builder
  • Wix
  • SquareSpace
  • Weebly
  • Shopify
  • etc.

Hell no, you cannot build a professional website in 15-minutes, and neither can I. 

Think about that before considering supporting  a company that that starts the relationship with BS commercials that plainly and boldly lie to you while assuming you are too ignorant or stupid or lazy to now better.  If you do not have an actual business, or do not have any money to invest into your business, then maybe – and only temporarily. But from a professsional perspective, these platforms are straight trash and only made for amatuers. 

The following small business website design and development process outline is freely provided by Mark Derho. Build your website yourself, or effectively manage the building a modern search-optimized Responsive WordPress website and save money and time.

I personally use recommend free WordPress.org for building your website; an Open-GPL License, PHP-based, CMS Blog and Website Builder. WordPress.org does not offer web hosting.

WordPress is the top CMS and powers 25% of all sites across the web; a free website content management system (CMS) which is versatile, powerful and the most popular small business website design and development platform in the world. 

“WordPress is open-source and free to use and modify and is supported by a robust online community.”

I also do not recommend WordPress.com for site hosting or building your website. True, it’s powered by WordPress.org but it’s a limited version of the CMS, and more similar to Wix and SquareSpace.

DO IT RIGHT THE FIRST TIME

12 Steps to Build a Better (BLD BTR) Website.

  1. Business Research – Small Business Owner (SBO)
  2. Specialty SEO and Keyword Research – Tools
  3. Domain and Hosting
  4. Server Security
  5. Source Images and Content
  6. Plan and Mock-up
  7. Design Webpages
  8. Write Content
  9. Organic (on-page) Search Engine Optimization
  10. Analytics and Site Reporting
  11. Website Documentation
  12. Quality Assurance Testing

FORBES

8 GREAT Reasons why Facebook Cannot Replace a Small Business Website

.01

Business Research - Small Business Owner (SMB-O)

  1. Business knowledge
  2. Industry knowledge
  3. Ideas and goals
  4. Participate in website building process

SBO’s are well served to participate in the website building process to integrate business goals and leverage unique industry and business knowledge.

The more involved the SMB-O in building the website, the more ownership they are apt and able to take for the final result.

 The client will be happiest when the result reflect what they want and expect to see.

– Mark Derho

One-to-one time invested with the SMB-owner and client is ideal to discuss the individual business directly with the business owner, and set the direction.

The SMB-O has unique insight and information regarding their own business. It is also important to work with the SMB-O to establish time and financial expectations.

SMB-O’s know about their competitors and have industry knowledge about what differentiates their products or service. SBO special insight earned though financial investment and actual experience is unparalleled. This experience usually extends to the industry in which they compete and often the local community in which they operate.

SMB-O’s may also wish to take this opportunity to discuss business and marketing goals and ideas, plot a tiered-strategy, and determine specific courses of action. More doors can open after proving technology capability.

One of the most clear benefits of working directly with the SBO is having them participate in the website building process. Suggesting WordPress themes and design styles for review, and asking the SBO to show you examples of websites they like gives you an idea of what they want and like… which expedites the mock-up process.

Finally, the more involved the SBO in building the website, the more ownership they are apt and able to take for the final result. The client will be happiest when the result reflect what they want and expect to see.

.02

Specialty SEO and Keyword Research / Tools

  1. Competitor source code
  2. Google Ads Keyword Planner, etc.
  3. MOZ Open Data Explorer
  4. SEO Site Checkup
  5. UberSuggets
  6. Similar Web
  7. Spyfu

SEO Research is a large-part of what makes-up being an SEO professional. The subject cannot nearly be covered in it’s entirety.

However, my strong recommendation is to grow your small business with measurable SEO optimization goals, and realize value from your website.

An SEO and website audit includes a competitive review and keyword research.

With a project plan with a clear outline plus modern talent and strategies, local businesses can often rank on the first page of Google and generate quality leads quickly.

Realize the enormous potential of SEO with modern strategies and the services of a small business digital marketing agency.

.03

Domains and Hosting

Domain and Hosting
  1. Establish or transfer domain
  2. Establish or transfer hosting account
  3. Setup staging server for development
  4. Install WordPress CMS
  5. Install preferred WordPress
  6. Responsive Theme
  7. Install all Plugins
  8. Website Migration

.04

Server Security Process & Website Security Measures

Pay Attention to updates

We can install your SSL Certificate and validate it for up 10 years, and automatically update your website URL/URI’s to “https://yourdomian.com”. 

Get the “Green Padlock Trust Indicator” for you small business website and make sure you have prioritized website security.

  1. Purchase SSL Certificate
  2. Install SSL Certificate

Recommended WP Plugins

  1. WordFence
  2. SG Site Scanner

.05

Source Images & Videos (Media) and Original Content

Original, creative and relevant. We discourage the use of stock photography unless no better options exist due to budget or time constraints. 

  1. Original copy
  2. Original photography
  3. Stock photos or video
  4. Articles

No thanks, I just wanted to get information or buy something.  

.06

Website Planning and Mock-up

  1. Define page structure (navigation menu)
  2. Document individual page functionality
  3. Design mock-up of website pages

Consider using Balsamiq for page mock-ups. 

.07

Design the Webpages as Templates

  1. Determine color pallette
  2. Create coordinated icons/logos, etc.
  3. Insert FPO text and image/video (media)
  4. Integrate API’s and Plugins

.08

Write the Creative, Technical & Marketing Content (copywriting)

Its now that your investment in research will really pay-off! Create relevant SERP-optiized content (words) based on professional keyword reserach. local and national competitive research, and SMB-O experience.  

Did you know that “readibility” is an organic SEO (SERP) measurement that Google uses to rate websites?

  1. Write original text content – based on keyword and competitive research
  2. Place content in pages replacing FPO text
  3. Organically search-optimize content, while maintaining readability
We approve the use of Grammerly to reduse typos and increase readibility!  Grammarly is a US-based technology company that develops a digital writing tool using artificial intelligence and natural language processing.

.09

Google Analytics and Google Search Console for Websites

We are Google Partners and Google Webmasters and the website analytics and reporting tools we use are premium, and made available for free use by Google.

  1. Google Analytics
  2. Google Search Console

.10

Write the Creative, Technical & Marketing Content (copywriting)

Its now that your investment in research will really pay-off! Create relevant SERP-optiized content (words) based on professional keyword reserach. local and national competitive research, and SMB-O experience.  

Did you know that “readibility” is an organic SEO (SERP) measurement that Google uses to rate websites?

  1. Write original text content – based on keyword and competitive research
  2. Place content in pages replacing FPO text
  3. Organically search-optimize content, while maintaining readability
We approve the use of Grammerly to reduse typos and increase readibility!  Grammarly is a US-based technology company that develops a digital writing tool using artificial intelligence and natural language processing.

.11

Create the Required Website Documentation for Your Business

No job is over until the paperwork is done.

  1. User Guides
  2. Disclaimers
  3. Waivers
  4. FAQ’s

.12

Quality Assurance Testing (QA)

Test rigerously to confirm that everything works on every device and platform. 

Quality Assurance Testing (QA) is critical to the overall quality of the website and the presentation devlivered to viewers and users. 

This is where we privately catch any mistakes before the launch of the public website. 

  1. Site & Plugin Functionality
  2. Spelling & Spacing
  3. Browser Compability
  4. Muti-Device Compatibility
  5. Operating Systems
Mark Derho reccomendation aran darling vitek cctv ivp

Mark built us a quality WordPress site, and delivered vitekcctv.com on time and ready-to-go. He provided ample instruction for us to get started as first time WordPress users, with the objective of managing and updating the site in-house. Mark is a fun and light hearted person to work with, takes projects seriously, and demonstrated a great deal of patience during some of the delays that were coming from our previous hosting company. So far he has been always available for questions and follow-ups when needed, and I would recommend him without hesitation.

Aran Darling

director, VITEK IVP

Categories
Articles

SSL Certificate Security for Your Website

[vc_row][vc_column][mk_fancy_title tag_name=”h1″ size=”40″ force_font_size=”true” font_weight=”500″ font_family=”none”]Who or What is Crawling Your Website?[/mk_fancy_title][vc_column_text css=”.vc_custom_1523044960513{margin-bottom: 0px !important;}”]

SSL Certificate and Security

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. … To be able to create an SSL connection a web server requires an SSL Certificate.

After the secure connection is made, the session key is used to encrypt all transmitted data. The web browser connects to a web server (website) secured with SSL (https). The web browser requests that the server identify itself. Server sends a copy of its SSL Certificate, including the server’s public key.[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1520278984757{margin-bottom: 0px !important;}”]

Cheap SSL Certificate Security for Your Website

Is cheap ‘bad’ or is it ‘good’? Yes, depending on value and quality comparison. If something is cheap for lacking value or quality, then bad. If the price is the significantly lower and does not reflect a lack-of or difference-in quality, then good. Take for example, purchasing a cheap SSL Certificate Security for your website. Save money, get the green padlock and earn the trust of your users.

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